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What is RUZIVO?

Segmentation is a method utilized in Print and Broadcast Media that has historically depended on manual techniques. RUZIVO has revolutionized this approach by implementing automation through Machine Learning, which not only improves accuracy but also greatly decreases both time and costs. The Segmentation process established by RUZIVO consists of pinpointing the start and end indicators of radio clips and images meant for Broadcast and Print. During this stage, it is determined if the content—whether it’s an image, video, audio clip, or email—meets the criteria to be classified as an advertisement. After being categorized as either Ads or non-Ads, various media formats are then compared with a database to ascertain if they are fresh content or duplicates. This particular step is essential, as duplicates are documented while new Ads are organized into categories according to industry, type, and any specific criteria set by clients. The automation of the Classification process by RUZIVO has markedly sped up the time it takes for clients to become aware of new advertisements in their selected categories, leading to a more efficient workflow. As a result, clients can now react more promptly to evolving advertising trends and shifts in their respective markets, ultimately enhancing their strategic decision-making. Additionally, this streamlined method empowers clients to remain competitive and agile in a rapidly changing media landscape.

What is Illuma?

Illuma is a company that focuses on contextual technology, leveraging contextual-AI to enhance the effectiveness of digital advertising strategies and content monetization. With its cutting-edge real-time scaling technology, brands and agencies can optimize campaign results independently of third-party cookies, thus offering privacy-respecting alternatives. For broadcasters, publishers, and online platforms, Illuma effectively organizes and categorizes inventory for commercial activation, which not only improves contextual precision but also enriches the user experience and creates new revenue streams through real-time campaign adjustments. Additionally, the company enhances first-party audience engagement and sharpens the focus on client KPIs by targeting high-quality content with exceptional accuracy. Clients frequently commend Illuma's advanced contextual segments for delivering remarkable outcomes, noting significant improvements in campaign performance and conversion rates that underscore the success of their methods. In summary, Illuma's innovative approaches reflect a dedication to advancing advertising strategies while maintaining a strong emphasis on user privacy and satisfaction, making them a key player in the evolving digital landscape.

Media

Media

Integrations Supported

Integrations Supported

Amazon
Equativ
PubMatic
Salesforce
The Trade Desk

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub
On-Site Training

Company Facts

Organization Name

Data-Core Systems

Date Founded

1988

Company Location

United States

Company Website

www.ruzivomedia.com

Company Facts

Organization Name

Illuma

Date Founded

2015

Company Location

United Kingdom

Company Website

www.weareilluma.com

Categories and Features

Marketing Automation

Not specified

Categories and Features

Advertising

Not specified

CTV & OTT Advertising

Not specified

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