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What is Rakuten Advertising?

Effectively capture your audience's attention across all device sizes, from small smartphones to large home televisions. Harness the skills of top-tier industry experts who have a proven track record of delivering results for diverse brands. Implement cutting-edge technology to oversee your marketing campaigns, guaranteeing successful results at every stage of the process. Showcase advertisements with strong visibility in a secure environment within the Rakuten ecosystem. Our carefully selected group of leading publishers connected to Rakuten’s audience engine is in high demand among advertisers globally. We deliver measurable results and dependable outcomes, nurturing brand loyalty and encouraging repeat customers. Our vast array of premium ad inventory is expertly handled by Rakuten’s knowledgeable local CTV specialists. Enjoy a seamless onboarding experience free of hidden technology fees or intermediaries, ensuring both clarity and effectiveness throughout the procedure. This strategy empowers brands to excel in a competitive landscape while fostering innovation and creativity in their marketing efforts.

What is PubMatic?

By placing the needs of publishers at the forefront, we enable our clients to fully realize the potential of their digital assets while providing marketers with straightforward access to high-quality inventory. Our dedication to tackling the most pressing challenges in the sector has established us as frontrunners in sell-side innovation throughout the years. We offer vital audience insights and sophisticated machine-learning algorithms that enhance monetization across a variety of devices, channels, and ad formats. PubMatic has created a global framework aimed at fostering meaningful connections among consumers, content, and brands on a large scale. It is essential to equip you with the necessary tools for making informed and strategic decisions. Our product vision strives to furnish clients with a holistic advertising technology stack. Additionally, we have crafted a flexible system where each component can be customized and expanded to address specific requirements. This adaptability not only ensures that our clients can keep pace with the rapidly changing environment but also empowers them to seize new opportunities for growth and success. The future of advertising is not just about technology; it's about creating lasting partnerships that drive mutual success.

Media

Media

Integrations Supported

5X
AcuityAds
Adagio
Adloox
Amagi
BDEX
Campaign Manager+
DV Publisher Suite
Eyeota
FreeWheel Beeswax
Illuma
Kochava
Pontiac Intelligence
Prebid
Retargetly
Snigel
Voiro
e-X Advertising Intelligence Platform

Integrations Supported

5X
AcuityAds
Adagio
Adloox
Amagi
BDEX
Campaign Manager+
DV Publisher Suite
Eyeota
FreeWheel Beeswax
Illuma
Kochava
Pontiac Intelligence
Prebid
Retargetly
Snigel
Voiro
e-X Advertising Intelligence Platform

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Rakuten Advertising

Date Founded

1996

Company Location

United States

Company Website

rakutenadvertising.com/media/

Company Facts

Organization Name

PubMatic

Date Founded

2006

Company Location

United States

Company Website

pubmatic.com

Categories and Features

Affiliate

Affiliate Management
Affiliate Tracking
Banner Management
Commission Management
Contest Management
Coupon Management
Email / Newsletter Communication
Fraud Detection
Multi Level Marketing (MLM)
Multi-Language
Social Sharing

Retargeting

A/B Testing
Audience Targeting
Behavioral Targeting
Conversion Tracking
Geo Targeting
Mobile Retargeting
Personalization
Recommendation Engine
Social Media Retargeting

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

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