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What is Raptive?

CafeMedia and AdThrive have come together to create Raptive, an innovative firm focused on elevating creators into powerful global brands and sustainable businesses. Since the dawn of blogging, we have been unwavering supporters and champions for all creators, ensuring their voices are heard in every important industry discussion. The landscape of media is increasingly driven by creators, and in unity, we hold the potential to influence that landscape significantly. As your dedicated strategic partner, we work hand-in-hand with you, offering expert insights, cutting-edge strategies, thorough ad management, tailored technology solutions, and exciting opportunities that touch every aspect of your enterprise. Regardless of whether you manage your advertising efforts internally or rely on a third-party service, our wealth of expertise is here to help you maximize your earnings, cut down on costs, and streamline your operations. Step into a realm of growth today and in the future, leveraging our unmatched expertise, exploring new revenue streams, and benefiting from advanced technology. Connect with broader audiences and foster their loyalty, all while sharing your content confidently. By monetizing your passion, you can reach new levels of success through our top-tier ad management solutions. Together, we can turn your aspirations into reality and elevate your brand to unprecedented heights, propelling you toward a brighter future.

What is Google Campaign Manager 360?

Campaign Manager 360 serves as a cloud-based platform for managing advertising, tailored for both agencies and advertisers, allowing them to oversee digital campaigns across a multitude of online and mobile settings. This platform offers an extensive range of functionalities, including ad serving, audience targeting, verification, and in-depth performance analytics. Users can utilize the Trafficking feature to efficiently handle their creative assets and launch advertising initiatives. The reporting capabilities enable the collection and examination of performance metrics for ads overseen by Campaign Manager 360, presenting these insights in a clear and accessible manner. You can design and modify your reports, which include standard, floodlight, path to conversion (P2C), reach, and various types of cross-dimension reach reports, allowing for a thorough understanding of user interactions and the impact of different channels on conversions. Additionally, the verification tools within the Reporting section help evaluate the effectiveness of ad impressions while providing assistance on tagging, geo-targeting, and ensuring content accuracy. By making use of these diverse features, you can significantly improve your advertising tactics and outcomes, ultimately leading to more successful campaigns. The platform’s rich functionality makes it an essential tool for optimizing advertising efforts in today’s digital landscape.

Media

Media

Integrations Supported

5X
Accutics
Boltic
Celtra
Confiant
Data Sentinel
Dataslayer
Google
Google Ads
Google Marketing Platform
Gravity Data
MSIGHTS
Mediavine
Openbridge
Peaka
Playwire
Progress DataDirect
Salesforce Data Cloud
StarfishETL
Telmetrics

Integrations Supported

5X
Accutics
Boltic
Celtra
Confiant
Data Sentinel
Dataslayer
Google
Google Ads
Google Marketing Platform
Gravity Data
MSIGHTS
Mediavine
Openbridge
Peaka
Playwire
Progress DataDirect
Salesforce Data Cloud
StarfishETL
Telmetrics

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Raptive

Company Location

United States

Company Website

raptive.com

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

support.google.com/campaignmanager/answer/2709362

Categories and Features

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

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