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What is ReadySet VR?

Create and customize your virtual reality retail spaces, modifying everything from the design of the front-end interfaces to the layout of product category displays. Accelerate the launch of your innovation lab by taking advantage of hyper-realistic virtual settings, where models of products, signage, and fixtures can be efficiently organized using ReadySet. Quickly analyze consumer behavior in a cost-effective manner with eye-tracking technology that delivers prompt and accurate insights. This method of conducting virtual reality market research will enable you to formulate effective go-to-market strategies prior to investing in physical assets. By optimizing the innovation workflow, you can swiftly identify in-store solutions that yield exceptional results. Enchant retail collaborators and bring your customer-approved ideas to life through immersive and advanced VR technology alongside teamwork. By applying these strategies, you will not only improve your product lineup but also strengthen your competitive edge in the market, ensuring that your brand remains at the forefront of innovation. Engaging with these cutting-edge tools can foster stronger connections with your target audience and drive business growth.

What is NielsenIQ SmartStore?

NielsenIQ SmartStore offers essential insights into consumer behaviors that help improve in-store product placement, strengthen partnerships with retailers, and stay ahead of shifting shopper trends. It enables the simulation of any in-store shopping experience in a digital environment. Through a remote testing framework, you can discover the motivations behind buying choices, providing you with crucial information to fine-tune aisles, departments, shelves, and overall store configurations to enhance performance. This innovative virtual shopping platform significantly advances research within the CPG and FMCG industries. SmartStore allows for the development of incredibly lifelike and interactive three-dimensional, 360-degree store environments. Furthermore, it provides immersive testing opportunities that set you apart from the competition while ensuring that shelf operations remain uninterrupted, all supported by robust data to inform your strategic approaches. This all-encompassing methodology not only empowers brands but also revolutionizes the way retailers interact with their customers, fostering deeper connections and loyalty. Ultimately, SmartStore serves as a game-changing tool for both industry players and consumers alike, reshaping the retail landscape for the future.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

ReadySet

Date Founded

2020

Company Location

United States

Company Website

readysetvr.com

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/smart-store/

Categories and Features

Planogram

Not specified

Space Management

Not specified

Virtual Reality

Not specified

Visual Merchandising

Not specified

Categories and Features

Retail Intelligence

Not specified

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