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What is RealEye?
Eye-tracking analysis can be completed in just eight hours. Traditionally, eye-tracking research was expensive, often costing thousands of dollars, and necessitated specialized equipment tied to laboratory settings. However, with the advent of sophisticated eye-tracking algorithms, it is now possible to monitor exactly what individuals observe within a mere 64 pixels in precision, which is roughly equivalent to the dimensions of a button. This advancement has significantly democratized access to eye-tracking technology for researchers and businesses alike.
What is Brainsight?
Brainsight represents a cutting-edge platform that harnesses the power of artificial intelligence to predict attention and monitor eye movements, providing users with critical insights into the perception of visual content during the pivotal first moments of engagement, which in turn allows teams to fine-tune their designs before launching them. Users can easily upload images, videos, or URLs to receive instant feedback through various predictive eye-tracking visualizations, such as heatmaps and gaze plots, along with key performance indicators like Attention Score and Clarity Score, revealing where viewers are likely to direct their focus and how well essential elements communicate their intended messages, thereby reducing uncertainty and minimizing the reliance on costly live user testing. This adaptable platform accommodates a variety of content formats, including images, videos, scrolling user experiences, social media advertisements, display ads, and YouTube thumbnails, while offering AI-driven insights that highlight overlooked areas and suggest improvements for vital messaging, calls to action, and branding components. Moreover, the brand analytics feature transcends mere attention prediction by utilizing AI to monitor logos and text, facilitating the evaluation of brand visibility and audience engagement over time within video content, which ultimately enhances the efficacy of marketing strategies. Through this comprehensive approach, Brainsight equips businesses with the tools necessary for making informed decisions that can greatly enhance their visual communication effectiveness, fostering a deeper connection with their audience. Furthermore, the platform's user-friendly interface ensures that teams can seamlessly integrate these insights into their workflows, making it an invaluable resource for marketers and designers alike.
Integrations Supported
YouTube
API Availability
Has API
API Availability
Has API
Pricing Information
$59.00/project
Free Trial Offered?
Free Version
Pricing Information
€199 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
RealEye
Date Founded
2017
Company Location
Poland
Company Website
www.realeye.io
Company Facts
Organization Name
Brainsight
Date Founded
2022
Company Location
Netherlands
Company Website
www.brainsight.app/
Categories and Features
Predictive Analytics
AI / Machine Learning
Benchmarking
Data Blending
Data Mining
Demand Forecasting
For Education
For Healthcare
Modeling & Simulation
Sentiment Analysis
Web Analytics
Campaign Management
Conversion Tracking
Form Analytics
Goal Tracking
Keyword Tracking
Multiple Site Management
Pageview Tracking
Referral Source Tracking
Site Search Tracking
Time on Site Tracking
User Interaction Tracking
