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What is Realeyes?

Evaluating how humans focus and emotionally respond to advertisements is crucial for maximizing both creative impact and media efficiency. Our emotion classification system is distinguished by its remarkable accuracy, bolstered by a culturally relevant and comprehensive AI training dataset. In today's world, which is rife with distractions, leading brands utilize Realeyes to refine their advertising strategies and ensure they capture the utmost attention of viewers. We meticulously assess the attention levels and emotional responses of your target demographic as they interact with your content on their personal devices. Realeyes employs an AI-powered platform recognized as the most sophisticated in the field, using webcams to monitor viewer engagement in a manner similar to human observation, which enhances the reliability of the data collected. The Audience Retention algorithm, calibrated with real-world performance metrics from advertisers and collaborators, guarantees its precision. Originally developed from insights gathered from over 200 advertisements across seven diverse markets, this algorithm achieves an impressive 85% correlation with actual video view-through rates, demonstrating its effectiveness. By leveraging this rich data, brands can fundamentally enhance their advertising approaches and forge deeper connections with their audiences, ultimately leading to more impactful campaigns. This level of insight allows for continual refinement and adaptation of advertising strategies to meet ever-changing consumer behaviors and preferences.

What is Dstillery?

Forward-thinking brands and their partners recognize that one-size-fits-all audience strategies are inadequate in today’s market. Consequently, we craft personalized Custom AI models that are specifically designed for your brand, facilitating the careful selection of audience members to create your ideal target demographics. These audiences not only deliver accuracy but are also easily scalable, allowing you to scrutinize, generate, and apply them with ease. Our goal is to equip clients with enhanced insights to enhance their marketing strategies. Our team, which consists of curious data scientists, skilled engineers, and seasoned marketing professionals, is dedicated to solving the complex challenges that businesses face as they adapt to the rapidly changing technological environment. By effectively linking data with strategic planning, we ensure that our clients maintain a competitive edge in their respective fields. Moreover, we believe that staying ahead requires continuous innovation and adaptation, which is why we prioritize ongoing collaboration with our clients to refine and optimize their marketing approaches.

Media

Media

Integrations Supported

Integrations Supported

DV Publisher Suite

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Linux

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training

Training Options

Documentation Hub

Company Facts

Organization Name

Realeyes

Date Founded

2007

Company Location

United Kingdom

Company Website

www.realeyesit.com

Company Facts

Organization Name

Dstillery

Date Founded

2008

Company Location

United States

Company Website

dstillery.com

Categories and Features

Audience Intelligence

Not specified

Categories and Features

Audience Intelligence

Not specified

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