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What is Realeyes?

Evaluating how humans focus and emotionally respond to advertisements is crucial for maximizing both creative impact and media efficiency. Our emotion classification system is distinguished by its remarkable accuracy, bolstered by a culturally relevant and comprehensive AI training dataset. In today's world, which is rife with distractions, leading brands utilize Realeyes to refine their advertising strategies and ensure they capture the utmost attention of viewers. We meticulously assess the attention levels and emotional responses of your target demographic as they interact with your content on their personal devices. Realeyes employs an AI-powered platform recognized as the most sophisticated in the field, using webcams to monitor viewer engagement in a manner similar to human observation, which enhances the reliability of the data collected. The Audience Retention algorithm, calibrated with real-world performance metrics from advertisers and collaborators, guarantees its precision. Originally developed from insights gathered from over 200 advertisements across seven diverse markets, this algorithm achieves an impressive 85% correlation with actual video view-through rates, demonstrating its effectiveness. By leveraging this rich data, brands can fundamentally enhance their advertising approaches and forge deeper connections with their audiences, ultimately leading to more impactful campaigns. This level of insight allows for continual refinement and adaptation of advertising strategies to meet ever-changing consumer behaviors and preferences.

What is EchoDepth?

EchoDepth, created by Cavefish, functions as an Emotional Risk Intelligence tool that assesses how messages are likely to be perceived before they are actually sent, offering a risk score for various communication mediums, including video, voice, and text. Unlike conventional sentiment analysis, which merely classifies language as positive or negative after a message has been delivered, EchoDepth emphasizes the evaluation of observable delivery indicators and produces scored, timestamped reports that pinpoint moments of audience disengagement while recommending adjustments. This approach is rooted in the Facial Action Coding System standard, employing 44 Action Units that are calibrated across 14 cultural groups in six different nations, thus offering greater precision than typical image classification methods. Instead of directly labeling emotions, EchoDepth illustrates the activity of facial muscles, enabling context-based interpretation by human reviewers, which ensures a solid framework for responsible application. Its diverse applications include analyzing earnings calls and investor communications, identifying potential compliance issues related to FCA Consumer Duty, mitigating escalations in contact centers, evaluating the consistency of interviews, and bolstering defense strategies, demonstrating its adaptability across a wide range of situations. By harnessing this innovative technology, organizations are empowered to refine their communication strategies, ultimately leading to stronger connections and more meaningful engagements with their audiences. Moreover, the insights gained from EchoDepth can significantly inform future messaging approaches, further enhancing the effectiveness of communication initiatives.

Media

Media

Integrations Supported

AI/ML API

Integrations Supported

AI/ML API

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided
Free Version
Free Trial Offered?

Pricing Information

$5000 per month
proof of concepts start at $25k
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Realeyes

Date Founded

2007

Company Location

United Kingdom

Company Website

www.realeyesit.com

Company Facts

Organization Name

Cavefish Ltd

Date Founded

2023

Company Location

United Kingdom

Company Website

cavefish.ai

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Categories and Features

Emotion Recognition

Facial Emotions
Facial Expression Analysis
Machine Learning
Photo Emotions
Speech Emotions
Video Emotions
Written Text Emotions

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