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What is ReferenceEdge?

ReferenceEdge stands out as the sole application native to Salesforce designed to streamline the management of customer reference initiatives. This innovative tool empowers sales and marketing teams to monitor details such as who can serve as a reference, the specific use cases they support, and the frequency of their involvement. With ReferenceEdge, users can effortlessly search for references through keywords and filters, automate the request process, and gain real-time insights into program metrics. Additionally, it facilitates the management and sharing of customer data, enhancing overall operational effectiveness. By utilizing ReferenceEdge, businesses can significantly boost their chances of closing more deals through improved efficiency in their sales and marketing efforts. This application not only aids in tracking references but also fosters stronger customer relationships, making it an invaluable asset in any organization.

What is Ekoma?

Ekoma enables you to boost your sales and nurture your community through effective loyalty, referral, and VIP initiatives powered by an advanced Incentive Marketing Platform. Customers who regularly return for purchases are shown to refer 50% more potential buyers, with those referrals being four times more likely to complete a purchase, thanks to the trust established in your brand. Additionally, referred customers tend to display greater loyalty, as evidenced by a higher Net Promoter Score (NPS), spend more (as reflected in enhanced Lifetime Value (LTV) and Average Order Value (AOV)), and are inclined to bring in further referrals. By concentrating your marketing strategies on your current customers, you can effectively engage those who are more likely to make future purchases. Encourage repeat business by offering points and incentives both before and after their transactions, motivating them to come back and redeem those rewards. Ekoma features two interconnected modules aimed at cultivating a rewarding customer experience focused on loyalty and advocacy, ensuring that your brand remains prosperous over time. This comprehensive strategy not only reinforces customer connections but also improves your brand's image in the competitive landscape of the market. Ultimately, by creating a cycle of loyalty and advocacy, you lay the groundwork for sustained growth and success.

Media

Media

Integrations Supported

Gainsight
Influitive Virtual EventHub
Salesforce
Shopify
Slack
SlapFive
TechValidate
WooCommerce

Integrations Supported

Gainsight
Influitive Virtual EventHub
Salesforce
Shopify
Slack
SlapFive
TechValidate
WooCommerce

API Availability

Has API

API Availability

Has API

Pricing Information

$14 per user per month
Free Trial Offered?
Free Version

Pricing Information

$29 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Point of Reference

Date Founded

2003

Company Location

United States

Company Website

www.point-of-reference.com

Company Facts

Organization Name

Ekoma

Company Location

United States

Company Website

ekoma.io

Categories and Features

Account Based Marketing

Analytics
Campaign Personalization
Customer Segmentation
Engagement Monitoring
Lead Nurturing
Lead Scoring
Progress Tracking
Prospecting Tools
Target Account Identification

Customer Reference Management

Nomination Tracking
Program Notices
Reference Usage Tracking
Reward Distribution
Search

Categories and Features

Customer Loyalty

CRM
Corporate Memberships
Customer Activity Tracking
Discount Management
Gift Card System
Loyalty Card System
Member Portal
Membership Management
No-Card Loyalty System
Referral Tracking
Rewards Management

eCommerce

CRM
Catalog Management
Channel Management
Customer Accounts
Data Security
Email Marketing
Inventory Management
Kitting
Loyalty Program
Mobile Access
Multi-Store Management
Order Management
Product Configurator
Promotions Management
Returns Management
Reviews Management
SEO Management
Shopping Cart
Templates

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