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What is RentPath?

Don't stress about filling empty units; RentPath simplifies the process of engaging with potential tenants through effective digital marketing and leasing solutions. Capture the interest of renters right from the moment they begin their search, gaining their attention and transforming their curiosity into property tours and signed agreements. Most renters initiate their search on an Internet Listing Service (ILS) rather than directly visiting property websites, with a significant 86% of them relying on ILS platforms. On average, renters utilize about four different services during their search journey. RentPath's extensive network of listing platforms, which includes Apartment Guide, Rent.com, and Rentals.com, gives you access to approximately 15 million renters in your local area. Interestingly, the typical American spends between 30 to 90 hours on social media throughout a lease cycle, which presents an ideal opportunity for advertising your properties. With Social Ads Express, you can specifically target large groups of consumers in your market with tailored ads for your properties. Remarkably, utilizing this service can save you up to 12 times in costs compared to other advertising providers to reach the same audience. By maximizing your marketing strategy through RentPath, you can efficiently fill vacancies and connect with renters like never before.

What is Digital Marketing Center?

Microsoft Advertising has launched a groundbreaking platform called the Digital Marketing Center, stemming from the Microsoft Garage initiative. This innovative tool aims to support small and medium-sized businesses in managing their digital marketing initiatives, integrating not just Microsoft Advertising but also prominent advertising and social media platforms like Google Ads, Facebook, Twitter, and Instagram. By consolidating these resources, the Digital Marketing Center facilitates a more cohesive marketing strategy, ultimately boosting the online visibility of these enterprises. Additionally, this platform empowers users to efficiently track their marketing performance across various channels, ensuring they can make data-driven decisions to optimize their campaigns.

Media

Media

Integrations Supported

Facebook
Google Ads
Instagram
Microsoft Advertising
Rent.com
X (Twitter)

Integrations Supported

Facebook
Google Ads
Instagram
Microsoft Advertising
Rent.com
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

RentPath

Date Founded

1975

Company Location

United States

Company Website

www.rentpath.com

Company Facts

Organization Name

Microsoft

Date Founded

1975

Company Location

United States

Company Website

www.microsoft.com/en-us/digital-marketing-center

Categories and Features

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

PPC

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Search Engine Marketing (SEM)

A/B Testing
Account Alerts
Analytics / ROI Tracking
Bid Management
Budget Management
Campaign Management
Conversion Tracking
Google / Bing Ads
Keyword Research Tools
Keyword Tracking
Landing Pages / Web Forms
URL Builder

Social Media Advertising

Ad Buying
Ad Creation
Bulk Advertising
Campaign Management
Collaboration Tools
Comment / Reply Moderation
Digital Asset Management
Reporting / Analytics
Retargeting
Roles / Permissions

Social Media Analytics Tools

Campaign Analytics
Competitor Monitoring
Customizable Reports
Engagement Tracking
Influencer Tracking
Multi-Channel Data Collection

Social Media Management

Automated Publishing
Brand Tracking
Content Management
Customer Engagement
Multi-Account Management
Multi-User Collaboration
Post Scheduling
Reporting/Analytics
Social Media Monitoring

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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