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features
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What is Reply Argus?

Reply Argus represents a cutting-edge AI tool tailored for the effective management of mobile application reviews. It keeps track of feedback on both the App Store and Google Play, generating customized replies in the reviewer's preferred language while preserving the app's unique voice, as reflected in the store listing and past approved responses. All reviews from these platforms are gathered in a unified inbox for ease of access. Users can either approve the generated replies for publication or establish specific parameters based on ratings, keywords, language, or platform, which allows Argus to autonomously post the replies that meet your criteria. Notably, any reviews that pertain to crises, legal issues, or medical topics are automatically flagged for human evaluation. The Signal feature effectively identifies and ranks frequently mentioned complaints and feature requests, linking them to the corresponding reviews while offering integration options with Notion or Google Sheets. Furthermore, significant declines in ratings or negative reviews prompt alerts that are sent directly to your chosen communication channels, including Slack, Telegram, Discord, or through webhooks. Argus also integrates effortlessly with various clients such as Claude, Cursor, and additional MCP applications. The Pro version comes with a read-only REST API and signed webhooks to enhance its capabilities. Users can utilize the tool at no cost for one app, with a cap of 100 replies per month, while subscription plans begin at $29, calculated based on reply volume rather than seat count. Additionally, agencies can take advantage of white-label solutions that allow for further customization of the service, ensuring it meets their specific branding requirements. The versatility and functionality of Reply Argus make it a valuable asset for any app developer seeking to enhance their user engagement through effective review management.

What is MobileAction?

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance.

Media

Media

Integrations Supported

App Store
Google Play
Slack
Adjust
Airbridge
Apple Search Ads
AppsFlyer
Branch
Claude
Cursor
Discord
Google Sheets
Kochava
Notion
Singular
Telegram

Integrations Supported

App Store
Google Play
Slack
Adjust
Airbridge
Apple Search Ads
AppsFlyer
Branch
Claude
Cursor
Discord
Google Sheets
Kochava
Notion
Singular
Telegram

API Availability

Has API

API Availability

Has API

Pricing Information

$29/month
Free: $0 for 1 active app and 100 replies a month. Indie: $29/month ($24 billed annually) for 4 active apps and 300 replies. Pro: $79/month ($66 annually) for 10 active apps and 2,000 replies. Studio: $299/month ($249 annually) for 30 active apps and 8,000 replies. Enterprise: custom. Plans are priced on replies, not seats, and read-only viewers are free. Extra app slots and reply packs can be added on any paid plan.
Free Version
Free Trial Offered?

Pricing Information

$15
MobileAction offers different plans for companies at all levels.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Reply Argus

Date Founded

2026

Company Location

United States

Company Website

www.replyargus.com

Company Facts

Organization Name

MobileAction

Date Founded

2013

Company Location

United States

Company Website

www.mobileaction.co

Categories and Features

Categories and Features

App Store Optimization (ASO)

A/B Testing
App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management
Sentiment Analysis

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

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