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What is Resonate?

Seamlessly incorporate a variety of data sources into the platform, including CRM systems, website analytics, and mobile application information, while moving past traditional research techniques with customized studies that leverage over 14,000 data points. This method offers a thorough and integrated perspective on both existing customers and prospective clients, informing your strategies in critical areas such as segmentation, product innovation, branding, messaging, and omnichannel outreach. Moreover, improve your results by directly connecting these insights to your operational framework. Steer clear of outdated surveys as a foundation for your research efforts. Instead, adopt a modern and interconnected approach to bespoke research. The Resonate custom studies link directly to our vast consumer dataset, enabling rapid scalability across the U.S. market. When you conduct a personalized survey outside the scope of our U.S. Consumer Study, you can expect to receive results in just weeks, which accelerates your decision-making process. It's important to remember that data gathered from a Flash Study is tailored specifically for audience creation and activation, allowing you to respond quickly to your discoveries. This efficient process not only aids in keeping pace with market fluctuations but also enhances your ability to meet customer demands effectively. In a rapidly changing business landscape, staying agile is not just an advantage; it’s essential for sustained success.

What is Affinity Solutions?

Affinity Solutions offers a cutting-edge platform designed to analyze consumer purchasing behaviors, delivering valuable insights that assist brands, media entities, retailers, banks, and financial organizations in grasping the intricacies of genuine consumer spending tendencies. By leveraging data from over 150 million opted-in credit and debit card accounts, which encompass more than 86 billion transactions amounting to over $4 trillion in expenditure, the platform delivers a rich analysis of consumer habits. Its sophisticated AI engine, named Comet, meticulously processes raw transaction data, guaranteeing precision through rigorous filtering and normalization, while merging multiple sources to present a unified perspective of consumer actions. Upholding a strong commitment to privacy, it employs anonymization techniques and enriches the datasets with demographic and lifestyle insights, categorizing purchases according to brand, channel, and geographic location, thus enabling real-time activation and measurement of insights. The platform comprises various modules, such as Consumer Purchase Insights, Consumer Purchase Lift, Consumer Purchase Audiences, and Card-Linked Engagement, which empower marketers to identify market opportunities, develop targeted prospect and buyer audiences, and link media impressions directly to measurable purchase outcomes. This holistic strategy not only enhances the understanding of consumer behavior but also significantly optimizes the impact of marketing initiatives, fostering a more effective approach to reaching potential customers. Ultimately, Affinity Solutions equips businesses with the tools necessary to thrive in an increasingly competitive marketplace.

Media

Media

Integrations Supported

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
MetaRouter
NCM Conservative
Pricing Navigator
Snowflake
Tapad
The Trade Desk

Integrations Supported

Accenture Cloud Retail Execution
Acxiom InfoBase
Cadent
Claritas
Experian Connect
KPMG Risk Hub
MetaRouter
NCM Conservative
Pricing Navigator
Snowflake
Tapad
The Trade Desk

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Resonate

Date Founded

2008

Company Location

United States

Company Website

www.resonate.com

Company Facts

Organization Name

Affinity Solutions

Date Founded

2005

Company Location

United States

Company Website

www.affinity.solutions/

Categories and Features

Political Campaign

Campaign Analysis
Conservative
Contact Management
Contribution Tracking
Demographic Data
Donor Targeting
Email Marketing
Event Calendar
Fundraising Management
Mapping
Non-Partisan
Online Payment Processing
Progressive
Staff Management
Volunteer Management
Voter Database

Categories and Features

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