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What is RetailNext?

There’s no need to pour resources into piecemeal solutions when you possess a comprehensive, future-ready system that adapts to your business's growth. This unified platform consolidates all your data, effectively managing everything from traffic and shopper experiences to visual merchandising and asset protection. The cutting-edge traffic system precisely gauges foot traffic flowing into your retail spaces. You also gain immediate access to high-definition video recordings, allowing you to conduct audits at your leisure without incurring extra expenses. With real-time capabilities, you can monitor, exhibit, and control store occupancy, fostering customer confidence and enabling a safe reopening of your retail outlets. Furthermore, you can review past occupancy trends for your sites, ensuring compliance with occupancy limits, and identifying both underutilized and overcrowded locations. Additionally, you can track the movement patterns of shoppers throughout different sections of your store, enabling you to segment your audience based on their demographics, purchasing behaviors, or other relevant criteria. This comprehensive analysis provides invaluable insights to enhance the overall shopping experience.

What is Gravy Analytics?

Gravy Analytics processes vast amounts of pseudonymous mobile location signals on a daily basis, gathered from millions of devices, to uncover insights into individuals' movements and motivations. With billions of location signals produced each day, their comprehensive events database contextualizes numerous locations and points of interest. The consumer visit data is derived purely from deterministic location information, guaranteeing its accuracy and reliability. They offer validated and refined location datasets that can be accessed via APIs or through batch delivery methods. This allows for actionable insights into real-world consumer behaviors related to foot traffic, attribution, and competitive analysis. By developing location-based audience segments, they enable businesses to implement effective, data-driven advertising campaigns. Gravy Analytics seeks to help companies overcome substantial business obstacles by providing high-quality location data. In order to achieve this, brands and advertisers need contextual understanding to interpret consumer behavior and the motivations behind their movements. The local events and activities we engage in not only provide this essential context but also illuminate our lifestyles, interests, and personal affiliations, thereby enriching the overall data landscape. This enhanced understanding can significantly improve targeted marketing efforts, optimize customer engagement strategies, and foster more meaningful interactions with consumers. Ultimately, the insights gained from such data can drive innovation and influence strategic decision-making within organizations.