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What is Robyn?

Robyn is an advanced, open-source tool for Marketing Mix Modeling (MMM) developed by the Marketing Science team at Meta with a focus on experimental applications. Its primary goal is to support advertisers and analysts in creating comprehensive, data-driven models that evaluate the influence of different marketing channels on key business outcomes, such as sales and conversions, while maintaining user privacy through the use of aggregated data. Rather than relying on the tracking of individual users, Robyn leverages historical time-series data by combining marketing spend or reach metrics—including advertisements, promotions, and organic outreach—with performance metrics to assess incremental effects, saturation levels, and carry-over dynamics. The tool employs a blend of traditional statistical methods and innovative machine learning techniques; it utilizes ridge regression to address multicollinearity in complex models, executes time-series decomposition to separate trends from seasonal variations, and applies a multi-objective evolutionary algorithm for optimization purposes. This cutting-edge methodology empowers businesses to achieve a deeper understanding of their marketing performance, enabling them to make data-driven decisions founded on solid analysis. As organizations increasingly prioritize data-driven strategies, tools like Robyn will play a crucial role in enhancing marketing effectiveness and driving growth.

What is EDAMS Environment & Government?

Our Environmental Management system is ideally tailored for Ministries that prioritize Agriculture, Natural Resources, and the Environment. It proficiently manages Geospatial Information, time-series datasets, licenses, permits, and applications, while safeguarding the quality integrity of data related to water, land, and air resources. The EDAMS Government Environmental Management system is particularly advantageous for these sectors due to its ability to streamline critical data management processes. By promoting integration across different levels—such as databases, business processes, and transactions—it effectively mitigates data duplication and enhances demand management strategies. Moreover, EDAMS products come equipped with an integrated GIS and allow for easy access to ESRI ArcGIS, Quantum GIS (QGIS), and SuperMap GIS. The modular structure of the EDAMS system further enables scalable implementation, adapting seamlessly to the growing and changing needs of the organization. This adaptability not only ensures that the system can evolve with organizational demands but also reinforces its capacity to deliver consistent efficiency and effectiveness over time. Ultimately, the EDAMS system stands out as a comprehensive solution for sustainable environmental management.

Media

Media

Integrations Supported

Facebook
Facebook Ads
Instagram Ads
Meta Ads
Meta Pixel

Integrations Supported

Facebook
Facebook Ads
Instagram Ads
Meta Ads
Meta Pixel

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

facebookexperimental.github.io/Robyn/

Company Facts

Organization Name

Hydro-Comp Enterprises

Date Founded

1986

Company Location

Cyprus

Company Website

edams.com/industries/government/

Categories and Features

Categories and Features

Government

Budgeting & Forecasting
Code Enforcement
Compliance Management
Fixed Asset Management
Inventory Management
License Issuance
Permit Issuance
Purchasing & Receiving
Self Service Portal
Taxation & Assessment
Utility Billing
Work Order Management

Popular Alternatives

Popular Alternatives

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EDAMS GIS Systems

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