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What is Robyn?

Robyn is an advanced, open-source tool for Marketing Mix Modeling (MMM) developed by the Marketing Science team at Meta with a focus on experimental applications. Its primary goal is to support advertisers and analysts in creating comprehensive, data-driven models that evaluate the influence of different marketing channels on key business outcomes, such as sales and conversions, while maintaining user privacy through the use of aggregated data. Rather than relying on the tracking of individual users, Robyn leverages historical time-series data by combining marketing spend or reach metrics—including advertisements, promotions, and organic outreach—with performance metrics to assess incremental effects, saturation levels, and carry-over dynamics. The tool employs a blend of traditional statistical methods and innovative machine learning techniques; it utilizes ridge regression to address multicollinearity in complex models, executes time-series decomposition to separate trends from seasonal variations, and applies a multi-objective evolutionary algorithm for optimization purposes. This cutting-edge methodology empowers businesses to achieve a deeper understanding of their marketing performance, enabling them to make data-driven decisions founded on solid analysis. As organizations increasingly prioritize data-driven strategies, tools like Robyn will play a crucial role in enhancing marketing effectiveness and driving growth.

What is Google Cloud Timeseries Insights API?

Identifying anomalies within time series data is essential for the operational effectiveness of countless organizations. The Timeseries Insights API Preview allows for efficient extraction of real-time insights from time-series datasets. It offers detailed information that aids in understanding API query results, including occurrences of anomalies, anticipated value ranges, and the segments of events that have been analyzed. This functionality supports the real-time streaming of data, allowing for the prompt detection of anomalies as they arise. Backed by over 15 years of advancements in security through popular consumer services like Gmail and Search, Google Cloud presents a comprehensive end-to-end infrastructure coupled with a multi-layered security framework. The Timeseries Insights API integrates smoothly with various Google Cloud Storage services, providing a consistent access method across different storage options. Users can observe trends and anomalies across a wide array of event dimensions while managing datasets that can contain tens of billions of events. Furthermore, the platform is adept at processing thousands of queries per second, establishing it as a formidable resource for real-time data analysis and informed decision-making. Such capabilities are not only crucial for enhancing business operational efficiency but also for improving overall responsiveness in dynamic market conditions.

Media

Media

Integrations Supported

Facebook
Facebook Ads
Gmail
Google Cloud Platform
Google Cloud Search
Google Cloud Storage
Instagram Ads
Meta Ads
Meta Pixel

Integrations Supported

Facebook
Facebook Ads
Gmail
Google Cloud Platform
Google Cloud Search
Google Cloud Storage
Instagram Ads
Meta Ads
Meta Pixel

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

facebookexperimental.github.io/Robyn/

Company Facts

Organization Name

Google

Date Founded

1998

Company Location

United States

Company Website

cloud.google.com/timeseries-insights/

Categories and Features

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