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What is Robyn?

Robyn is an advanced, open-source tool for Marketing Mix Modeling (MMM) developed by the Marketing Science team at Meta with a focus on experimental applications. Its primary goal is to support advertisers and analysts in creating comprehensive, data-driven models that evaluate the influence of different marketing channels on key business outcomes, such as sales and conversions, while maintaining user privacy through the use of aggregated data. Rather than relying on the tracking of individual users, Robyn leverages historical time-series data by combining marketing spend or reach metrics—including advertisements, promotions, and organic outreach—with performance metrics to assess incremental effects, saturation levels, and carry-over dynamics. The tool employs a blend of traditional statistical methods and innovative machine learning techniques; it utilizes ridge regression to address multicollinearity in complex models, executes time-series decomposition to separate trends from seasonal variations, and applies a multi-objective evolutionary algorithm for optimization purposes. This cutting-edge methodology empowers businesses to achieve a deeper understanding of their marketing performance, enabling them to make data-driven decisions founded on solid analysis. As organizations increasingly prioritize data-driven strategies, tools like Robyn will play a crucial role in enhancing marketing effectiveness and driving growth.

What is INCRMNTAL?

The platform provides essential tools for uncovering the causal links behind your marketing strategies without the need for user-level data. In situations where advertising efforts are ongoing, it is vital that measurement practices remain equally consistent. This solution enables you to track incremental improvements across multiple digital advertising channels, television, and influencer marketing, while also revealing bid modifications that fail to drive increased traffic. Furthermore, it can identify marketing activities that could potentially harm your organic user base or create competition with your paid marketing efforts. INCRMNTAL is intentionally crafted to support marketers effectively, ensuring that the workload does not become overwhelming. By leveraging marketing data, our platform allows for ongoing assessments while campaigns and channels run smoothly. Unlike conventional incrementality measurement techniques that require pausing campaigns in specific areas or forming control groups, our system operates without needing you to change your strategies to assess whether your actions are generating incremental outcomes. This groundbreaking methodology fosters a more agile and comprehensive understanding of marketing performance, ultimately leading to more informed decision-making.

Media

Media

Integrations Supported

Facebook
Adjust
Amazon
Amazon S3
AppsFlyer
Clarisights
Facebook Ads
Funnel
Google Cloud BigQuery
Google Drive
Instagram Ads
Kochava
Meta Pixel
Singular
Snapchat
TikTok
Unity
X (Twitter)
tvScientific

Integrations Supported

Facebook
Adjust
Amazon
Amazon S3
AppsFlyer
Clarisights
Facebook Ads
Funnel
Google Cloud BigQuery
Google Drive
Instagram Ads
Kochava
Meta Pixel
Singular
Snapchat
TikTok
Unity
X (Twitter)
tvScientific

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

facebookexperimental.github.io/Robyn/

Company Facts

Organization Name

INCRMNTAL

Date Founded

2020

Company Location

Israel

Company Website

incrmntal.com

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Popular Alternatives

Popular Alternatives