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What is Robyn?

Robyn is an advanced, open-source tool for Marketing Mix Modeling (MMM) developed by the Marketing Science team at Meta with a focus on experimental applications. Its primary goal is to support advertisers and analysts in creating comprehensive, data-driven models that evaluate the influence of different marketing channels on key business outcomes, such as sales and conversions, while maintaining user privacy through the use of aggregated data. Rather than relying on the tracking of individual users, Robyn leverages historical time-series data by combining marketing spend or reach metrics—including advertisements, promotions, and organic outreach—with performance metrics to assess incremental effects, saturation levels, and carry-over dynamics. The tool employs a blend of traditional statistical methods and innovative machine learning techniques; it utilizes ridge regression to address multicollinearity in complex models, executes time-series decomposition to separate trends from seasonal variations, and applies a multi-objective evolutionary algorithm for optimization purposes. This cutting-edge methodology empowers businesses to achieve a deeper understanding of their marketing performance, enabling them to make data-driven decisions founded on solid analysis. As organizations increasingly prioritize data-driven strategies, tools like Robyn will play a crucial role in enhancing marketing effectiveness and driving growth.

What is Prescient AI?

Quickly identify and address underperforming advertising campaigns to optimize your budget allocation based on simulation results while remaining within your financial limits. Our methodology utilizes a windowless measurement technique grounded in probabilistic analysis, incorporating time-series data from your ecommerce platform and various marketing channels to identify the key drivers of performance. By examining the historical metrics of your brand, you can forecast revenue and return on ad spend (ROAS) for your campaigns at any adjusted budget level prior to implementing changes. Our user-friendly, one-time setup process integrates all your marketing channels in just 10 minutes. After a brief 48-hour period, you'll gain essential insights that will help shape your strategy moving forward. Furthermore, marketers can evaluate and contrast how cross-channel awareness impacts organic searches, direct traffic, and other campaigns, delivering a well-rounded perspective of their marketing landscape. This comprehensive approach empowers brands to make informed, data-driven decisions that significantly boost overall effectiveness while enhancing their competitive edge. By ensuring a systematic evaluation of every marketing initiative, you can continuously refine your strategies for optimal performance.

Media

Media

Integrations Supported

Facebook
Amazon S3
Facebook Ads
Google Ads
Google Analytics
Instagram
Instagram Ads
Klaviyo
Meta Ads
Meta Pixel
Pinterest
Shopify
Snapchat
TikTok
X (Twitter)

Integrations Supported

Facebook
Amazon S3
Facebook Ads
Google Ads
Google Analytics
Instagram
Instagram Ads
Klaviyo
Meta Ads
Meta Pixel
Pinterest
Shopify
Snapchat
TikTok
X (Twitter)

API Availability

Has API

API Availability

Has API

Pricing Information

Free
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Meta

Date Founded

2004

Company Location

United States

Company Website

facebookexperimental.github.io/Robyn/

Company Facts

Organization Name

Prescient AI

Date Founded

2019

Company Location

United States

Company Website

www.prescient-ai.io

Categories and Features

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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Popular Alternatives

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