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What is ROIVENUE?

ROIVENUEâ„¢ is a comprehensive marketing intelligence platform aimed at enhancing return on investment by utilizing data-driven attribution and seamless integration. It consolidates all your customer relationship management, advertising, and web analytics information into a single location, allowing for a more streamlined approach. With the implementation of multi-touch attribution, you can effectively optimize your advertising expenditures for better results. This integration not only saves time but also empowers marketers to make informed decisions based on real-time insights.

What is MixModeler?

A new modeling platform has been developed to help marketing teams, analysts, and agencies analyze the true incremental impacts of their marketing investments across diverse channels. Unlike traditional attribution tools that rely on cookies and concentrate mainly on digital interactions, MixModeler empowers companies to evaluate the effectiveness of offline advertising strategies, including TV, radio, and outdoor campaigns, alongside their digital marketing efforts. This platform combines cutting-edge statistical methods, such as Bayesian inference and regression analysis, with an intuitive interface, allowing users without a data science background to conduct advanced marketing assessments. Users can choose to build their own custom models manually or utilize AI-driven automation, enabling them to quickly pinpoint which marketing activities are producing real business results. Additionally, MixModeler offers a variety of pricing tiers, ranging from free options designed for smaller teams to comprehensive packages suitable for larger enterprises, making high-quality marketing mix modeling accessible to organizations of all sizes. As a result, businesses can significantly improve their strategic decision-making processes and maximize the effectiveness of their marketing strategies. This adaptability ensures that companies can stay ahead in the rapidly evolving marketing landscape.

Media

Media

No images available

Integrations Supported

AT Internet
Adform
Adobe Analytics
Bing Visual Search
Criteo
Facebook
Google Ads
Google Analytics
ROI Hunter
X (Twitter)

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

€99 per month
Free Version

Pricing Information

Free
Free Version

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

ROIVENUEâ„¢

Date Founded

2018

Company Location

Czech Republic

Company Website

www.roivenue.com

Company Facts

Organization Name

MixModeler

Date Founded

2025

Company Location

United Kingdom

Company Website

mixmodeler.com

Categories and Features

Conversion Tracking

Not specified

eCommerce

Not specified

Marketing Analytics

Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Website Analytics

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

Categories and Features

Marketing Analytics

Not specified

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