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What is Roku Advertising?

Roku Advertising delivers a scalable and precision-targeted solution for businesses seeking to advertise on the top streaming platform in the U.S. Roku's reach extends to over 125 million U.S. households daily, offering unparalleled scale and audience engagement. Through its powerful combination of data-driven insights, advanced technology, and captivating ad formats, Roku enables brands to amplify their marketing efforts across all stages of the customer journey. Whether you're looking to increase brand awareness, drive deeper customer consideration, or track sales, Roku’s performance analytics provide actionable insights to refine and improve campaign effectiveness. The platform’s tools, such as video ads, native ads, and action ads, allow advertisers to engage audiences with unmissable, customized experiences. Roku’s continuous tracking of trends in streaming content, sports, and entertainment ensures your ad strategy is aligned with the latest viewing behaviors, enabling you to stay ahead of the curve in an ever-evolving digital landscape.

What is Advodcado?

Advocado, the Advertising Enhancement Platform, is a cutting-edge solution that streamlines cross-media advertising in real-time by leveraging real-world signals, like TV commercials or program content, to trigger prompt actions across multiple channels including search, social media, and e-commerce. To celebrate National Avocado Day, our team has also created a special edition cookbook brimming with delightful avocado-themed recipes for everyone to savor! While captivating ads can spark interest, the most impactful commercials truly connect with their viewers, encouraging them to take immediate action and explore more about your brand or offerings. Marketers and CMOs often encounter the challenging task of improving performance amid a multitude of complex media options, rising technology alternatives, and rigorous consumer privacy regulations. After personally facing these obstacles, we engineered a platform that enhances advertising effectiveness by aligning tangible real-world signals with digital interactions, ensuring that your message effectively reaches the desired audience. Moreover, our innovative strategy empowers brands to traverse the complexities of the current advertising environment with assurance and imagination, fostering a more dynamic connection between brands and consumers. As a result, we believe our platform not only simplifies the advertising process but also drives meaningful engagement and boosts overall campaign success.

Media

Media

Integrations Supported

Acxiom Real Identity
Adzymic
Bionic for Agencies
Celtra
Cross Pixel
Kochava
LumenAd
ProvenExpert.com
dough

Integrations Supported

Acxiom Real Identity
Adzymic
Bionic for Agencies
Celtra
Cross Pixel
Kochava
LumenAd
ProvenExpert.com
dough

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Roku

Date Founded

2002

Company Location

United States

Company Website

advertising.roku.com

Company Facts

Organization Name

Advocado

Company Location

United States

Company Website

www.myadvocado.com

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

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