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What is Roku Advertising?

Roku Advertising delivers a scalable and precision-targeted solution for businesses seeking to advertise on the top streaming platform in the U.S. Roku's reach extends to over 125 million U.S. households daily, offering unparalleled scale and audience engagement. Through its powerful combination of data-driven insights, advanced technology, and captivating ad formats, Roku enables brands to amplify their marketing efforts across all stages of the customer journey. Whether you're looking to increase brand awareness, drive deeper customer consideration, or track sales, Roku’s performance analytics provide actionable insights to refine and improve campaign effectiveness. The platform’s tools, such as video ads, native ads, and action ads, allow advertisers to engage audiences with unmissable, customized experiences. Roku’s continuous tracking of trends in streaming content, sports, and entertainment ensures your ad strategy is aligned with the latest viewing behaviors, enabling you to stay ahead of the curve in an ever-evolving digital landscape.

What is Platform.io?

A Real-Time Bidding Platform That Scales. Platform.io serves as a customizable, white-label demand-side platform (DSP) that facilitates efficient, transparent, and lucrative advertising processes. This solution caters to brands, networks, and agencies, allowing them to internalize their programmatic media-buying efforts while effectively managing their campaigns in real-time to avoid any interruptions. With minimal initial investment and extensive customization options, users can significantly reduce their time-to-value and optimize their advertising strategies. Additionally, the platform's flexibility ensures that it can adapt to the evolving needs of its users, further enhancing its appeal.

Media

Media

Integrations Supported

Kochava
Acxiom Real Identity
Adzymic
Bionic for Agencies
Celtra
Cross Pixel
LumenAd
PVS-Studio
dough

Integrations Supported

Kochava
Acxiom Real Identity
Adzymic
Bionic for Agencies
Celtra
Cross Pixel
LumenAd
PVS-Studio
dough

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$999
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Roku

Date Founded

2002

Company Location

United States

Company Website

advertising.roku.com

Company Facts

Organization Name

Platform.io

Date Founded

2014

Company Location

Belarus

Company Website

platform.io

Categories and Features

Advertising Agency

Campaign Management
Collaboration
Document Management
File Sharing
Project Management
Task Management
Time Tracking

Video Advertising

Ad Optimization
Collaboration Tools
Creative Asset Management
Demand-Side Platform (DSP)
Design Ads
Display Advertising
In-App Video
Media Buying
Reporting / Analytics
Social Advertising
Supply-Side Platform (SSP)
Video Monetization

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