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What is Roq.ad?

As some essential foundational IDs approach obsolescence, an array of new identifiers is poised to take their place, and Roq.ad stands prepared for this significant shift. This transitional phase presents an ideal opportunity to explore new partnerships centered on identity solutions. Consumers today are increasingly demanding personalized experiences coupled with robust privacy protections. The digital identity environment has historically been disjointed, creating a strong desire among businesses for more profound insights. Can we truly balance personalization with privacy? The short answer is an emphatic YES. By broadening your audience device pool to encompass more devices used by individuals within your target market, you can create a unified brand narrative and a seamless customer experience across different platforms. Furthermore, by delving into your Own Data and utilizing cross-device insights, you can significantly enhance your understanding of consumer behavior. The Roq.ad Private Identity Graph is precisely designed to cater to the unique demands of your enterprise. With its cutting-edge Cross-Device Technology, Roq.ad equips prominent brands to elevate their digital advertising and analytics capabilities. By employing probabilistic modeling, Roq.ad scrutinizes anonymous data collected from diverse sources, such as website activities, mobile app usage, and media campaign traffic, to generate impactful insights. This strategy not only optimizes the efficiency of advertising initiatives but also ensures that consumer privacy is prioritized in the rapidly changing digital landscape, fostering trust and engagement with your audience. As we navigate these transformative changes, embracing innovative identity solutions becomes essential for future success.

What is Infinite Audience?

Infinite Audience focuses on identity resolution, the enhancement of customer data, and the exploration of new audience segments. The company connects scattered first-party data—such as names, addresses, email addresses, and phone numbers—into unified and cleaned consumer identities. By enriching these linked records with a variety of demographic, household, behavioral, and other relevant attributes, businesses can obtain a more nuanced understanding of their customer base and pinpoint potential new audience segments. Users have the option to either use the web-based platform or engage with an AI assistant via MCP to delve into graph data, match and improve records, build and assess audience segments, and prepare these segments for activation. Furthermore, developers can take advantage of integration options that include a REST API, SDKs for both JavaScript/TypeScript and Python, along with A2A capabilities for smooth connectivity and functionality. This all-encompassing strategy fosters improved marketing tactics and enhances audience interaction, ultimately leading to greater business success.

Media

Media

Integrations Supported

Integrations Supported

Agent2Agent (A2A)
Google Cloud BigQuery
HubSpot CRM
Klaviyo
Model Context Protocol (MCP)
Shopify
Zapier

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

Usage-based charges are tied to matched identities and the selected enrichment and data volume. Unmatched input records are not billed; annual identity licenses include 12 monthly refreshes.

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Web-Based Support

Customer Service / Support

Web-Based Support

Training Options

Documentation Hub
Online Training
On-Site Training

Training Options

Documentation Hub

Company Facts

Organization Name

Roq.ad

Date Founded

2015

Company Location

Germany

Company Website

www.roq.ad/identity-resolution/

Company Facts

Organization Name

NO FAIT LLC dba Infinite Audience

Date Founded

2026

Company Location

United States

Company Website

infiniteaudience.ai

Categories and Features

Digital Analytics

Not specified

Identity Resolution

Not specified

Categories and Features

Data Enrichment

Not specified

Identity Resolution

Not specified

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Popular Alternatives

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