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features
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What is Runway?

Runway is an AI research-driven company building systems that can perceive, generate, and act within simulated worlds. Its mission is to create General World Models that mirror how reality behaves and evolves. Runway’s Gen-4.5 video model sets a new benchmark for generative video quality and creative control. The platform enables cinematic storytelling, real-time simulation, and interactive digital environments. Runway develops specialized models for explorable worlds, conversational avatars, and robotic behavior. These models allow users to predict outcomes, simulate actions, and interact dynamically with generated environments. Runway serves industries including media, entertainment, robotics, education, and scientific research. The platform integrates AI into creative and technical workflows alike. Runway collaborates with major studios and institutions to expand AI-driven production. Its tools empower creators to experiment without traditional constraints. Runway continues to push toward universal simulation capabilities. The company blends innovation, research, and design to shape the future of AI-powered worlds.

What is Adobe GenStudio for Performance Marketing?

Adobe GenStudio for Performance Marketing is an enterprise-grade generative AI platform designed to transform how marketing teams create, activate, and optimize campaign content. It integrates brand intelligence with purpose-built AI models to ensure every asset remains compliant, consistent, and aligned with strategic objectives. Marketers can generate high-quality ad copy, images, and video variations tailored to specific personas, industries, and geographic regions. Automated video reframing tools adapt creative for different aspect ratios and placements, while multilingual support enables culturally relevant localization at scale. Advanced experimentation capabilities allow teams to continuously test variations and double down on top-performing content. Generative Expand and intelligent image refinement tools help adapt visuals seamlessly across channels. The upcoming Content Production Agent will further automate asset generation based on campaign goals, streamlining high-volume content production. Enterprise workflows and governance features ensure collaboration, approvals, and brand standards remain intact. GenStudio integrates seamlessly with Adobe Real-Time CDP, Workfront, Experience Manager, and Adobe Express to connect data, content, and activation across the marketing stack. Designed to reduce campaign production timelines from weeks to days, it empowers organizations to respond to trends in real time while maximizing performance and ROI.

Media

Media

Integrations Supported

Act-Two
Adobe Firefly
Adobe Marketo Engage
Adobe Target
Algolia
Arryn.ai
Crevid AI
Dropbox
Fuser
Gen-3
Gen-4
Gen-4.5
HeyVid.ai
KaraVideo.ai
Kubrix
Meta Ads
Plotaverse
WaveSpeedAI
Yolly AI
freebeat

Integrations Supported

Act-Two
Adobe Firefly
Adobe Marketo Engage
Adobe Target
Algolia
Arryn.ai
Crevid AI
Dropbox
Fuser
Gen-3
Gen-4
Gen-4.5
HeyVid.ai
KaraVideo.ai
Kubrix
Meta Ads
Plotaverse
WaveSpeedAI
Yolly AI
freebeat

API Availability

Has API

API Availability

Has API

Pricing Information

$15 per user per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Runway AI

Date Founded

2018

Company Location

United States

Company Website

runwayml.com

Company Facts

Organization Name

Adobe

Date Founded

1982

Company Location

United States

Company Website

business.adobe.com/products/genstudio-for-performance-marketing.html

Categories and Features

Video Editing

3D Video Editing
Audio Tools
Brand Overlay
Collaboration
Media Library
Social Sharing
Speed Adjustment
Split / Merge
Supports HD Resolution
Text Overlay
Video Capture
Video Stabilization

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