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What is S4M?

S4M focuses on providing advertising solutions that successfully draw more customers to various physical venues like shops, car dealerships, and eateries. Its cutting-edge drive-to-store platform, Fusio, reliably boosts customer visits, which are validated through independent methods. Founded in 2011, S4M has expanded its reach globally, catering to over 1,000 brands to increase foot traffic to their locations. The platform allows brands to adjust and enhance their campaign performance in real-time, promoting significant growth in customer visits. By collaborating with prominent measurement companies, S4M's technology aids marketers in pinpointing the most effective advertising tactics to boost both store traffic and sales figures. Businesses can tap into a wealth of data to connect with potential customers, targeting them based on their shopping preferences and frequently visited spots. Moreover, S4M offers valuable insights into various audience segments that are defined by their demographics, interests, and lifestyle choices. Marketers can also further refine their targeting strategies by examining online activities, such as patterns in app usage, to enhance engagement and conversion rates. This all-encompassing strategy ensures that brands effectively reach the appropriate audience at the most opportune moments, ultimately driving greater success in their advertising efforts. By making data-driven decisions, brands can create more personalized experiences for their customers.

What is InMarket?

InMarket offers an innovative marketing and analytics solution aimed at enabling brands to connect with consumers at the ideal moments by leveraging insights derived from intent, location, and both online and offline shopping behaviors, all enhanced through artificial intelligence. The platform includes four key solutions that allow marketers to classify consumers based on their identities, purchasing behaviors, and underlying motivations, which in turn supports the execution of omnichannel campaigns while measuring concrete outcomes such as higher sales and increased in-store traffic. Utilizing its Audiences feature, InMarket analyzes first-party location data, consumer transaction patterns, and predictive analytics to create customized or accessible segments ready for activation. The Activation aspect allows brands to engage with these target audiences across multiple devices and channels in real time, ensuring that their messages are delivered with optimal timing and relevance. Additionally, the platform's Measurement tools provide extensive, AI-powered insights into the success of media initiatives, enabling real-time adjustments to campaigns and linking impressions to further conversions, which continually enhances marketing strategies for superior results. This comprehensive approach not only boosts consumer interaction but also helps brands more effectively meet their marketing goals while adapting to the ever-changing marketplace. Ultimately, InMarket empowers brands to refine their engagement tactics and achieve greater overall impact in their marketing efforts.

Media

Media

Integrations Supported

Unacast
Zeotap

Integrations Supported

Unacast
Zeotap

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

S4M

Date Founded

2011

Company Location

France

Company Website

www.s4m.io/platform/

Company Facts

Organization Name

InMarket

Date Founded

2010

Company Location

United States

Company Website

inmarket.com

Categories and Features

Location-Based Marketing

Audience Demographics
Beacons (BLE)
Contextual Marketing
Footfall Analytics
Geofencing
Location Intelligence
Marketing Attribution
Marketing Automation
NFC
Personalization
Push Notifications
QR Codes
Reporting / Analytics
Social Marketing
Wi-Fi

Categories and Features

Marketing Attribution

Attribution Modeling
Audience Segmentation
Conversion Tracking
Cross-Channel Attribution
Customer Journey Mapping
Multi-Touch Attribution
Predictive Analytics
ROI Tracking

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