SAP CIAM vs. Purse Identity

Purse Identity

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What is SAP CIAM?

Convert anonymous website visitors into loyal, recognized customers by utilizing customer identity and access management (CIAM) software effectively. Streamlining the registration process reduces friction, fostering trustworthy and personalized interactions that significantly improve the customer experience. Take advantage of first-party data to craft impactful customer journeys. With SAP's CIAM solutions tailored for B2C businesses, you can create extensive, unified customer profiles that seamlessly integrate across all your online channels. Ensure fluid customer interactions by offering flexible registration options and social login capabilities that can adapt to diverse business requirements. Safeguard every interaction point by employing federated standards and an array of security methods, including single sign-on, risk-based authentication, multifactor authentication, and password-less solutions. Additionally, enhance the level of personalization by compiling profile information in a responsive, indexed database, while enabling two-way data sharing with other customer engagement systems, thereby deepening customer connections. This comprehensive strategy not only cultivates customer loyalty but also paves the way for sustained business growth, as it ensures that every engagement is meaningful and impactful. In a competitive landscape, prioritizing customer identity management can set your business apart.

What is Purse Identity?

Purse Identity is a Customer Identity and Access Management (CIAM) solution built to unify customer identification, authentication, consent, security, and access across omnichannel customer journeys. The platform helps organizations recognize customers across interactions while reducing login and registration friction that can negatively affect conversion. Purse Identity structures its CIAM capabilities around five pillars: Connect, Authorize, Control, Secure, and Unify. Persistent sessions reduce the need for customers to repeatedly authenticate, while supported login experiences can incorporate passkeys, biometrics, and one-time passwords. The platform creates a unified customer profile that is synchronized in real time across channels, helping businesses maintain a consistent identity as customers move between web, mobile, store, and other experiences. Consent and customer data management capabilities are designed to give organizations greater control over how identity information is stored, accessed, and used. Purse Identity also provides proactive and reactive security capabilities, including real-time risk detection and adaptive authentication intended to distinguish suspicious activity from legitimate customer behavior. Ready-to-use APIs and SDKs help technical teams integrate identity functionality into their applications while reducing dependence on custom identity infrastructure. Purse can combine these capabilities with Purse Payment, positioning the broader platform as an integrated identity and payment orchestration environment that can reduce the number of separate systems and integrations required. The infrastructure is designed for high-volume environments, with Purse reporting more than 325 million managed profiles and service availability of at least 99.99%. Purse Identity is ISO 27001 certified and provides native GDPR compliance, while Purse reports that more than 100 brands use its technology.