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What is SAP Customer Consent?

SAP's Enterprise Consent and Preference Management provides businesses with the tools necessary to build customer relationships based on transparency and autonomy through effective consent management strategies. By adopting SAP's advanced solutions, organizations can foster trust with their clientele by offering them the transparency and control over their personal data that is increasingly demanded by today's consumers. This strategy not only promotes confidence among users but also aids in meeting various data protection laws such as GDPR, CCPA, and LGPD. With SAP's platform, companies can seamlessly manage customer consent, preferences, and data from a unified, centralized location. The system facilitates the clear communication of consent requests that pertain to terms of service, privacy policies, cookie usage, and marketing communications. Moreover, it supports the collection, organization, and monitoring of consent and preferences in accordance with regional standards, maintaining a thorough repository that provides access to a detailed history or audit log for accountability and oversight. By employing this comprehensive management framework, organizations not only improve customer engagement but also cultivate a culture that prioritizes compliance and honors customer decisions, thereby enhancing overall satisfaction. Ultimately, this strategic approach positions companies to thrive in an increasingly data-conscious marketplace.

What is MyPreferences?

MyPreferences is a robust solution designed for enterprises to effectively manage customer preferences and consent, amalgamating zero-party data that comprises communication options, consents, personalization preferences, demographic details, psychographics, and customer opinions, thus offering businesses a unified and immediate insight into the engagement preferences of each individual customer. This platform enables organizations to collect and manage preferences across various customer interaction platforms, including email, mobile, social media, websites, contact centers, and direct mail, all while sustaining a centralized consent repository that logs historical consent and ensures compliance with relevant regulations. With its flexible, API-driven data framework and an intuitive, no-code design interface, MyPreferences empowers marketers to independently create and launch multilingual, adaptable preference center pages without requiring assistance from developers. The platform also includes integrated reporting and dashboard functionalities that allow teams to assess the use of zero-party data, track opt-out rates, perform segmentation, and identify significant trends in customer preferences, thereby enhancing the strategic decision-making capabilities for businesses. Moreover, these features guarantee that organizations can successfully interact with their customers while upholding privacy and consent standards, ultimately fostering trust and loyalty in the customer relationship.

Media

Media

Integrations Supported

Amazon Redshift
Amazon S3
Data Secure
HubSpot CRM
Magento
Microsoft Dynamics 365
Microsoft SharePoint
NetSuite
Oracle Cloud Infrastructure
Oracle Cloud Marketplace
Oracle Database
Oracle Sales
PostgreSQL
SAP Sales Cloud
SAP Store
Sage 100
Salesforce
Salesforce Agentforce Marketing
Shopify

Integrations Supported

Amazon Redshift
Amazon S3
Data Secure
HubSpot CRM
Magento
Microsoft Dynamics 365
Microsoft SharePoint
NetSuite
Oracle Cloud Infrastructure
Oracle Cloud Marketplace
Oracle Database
Oracle Sales
PostgreSQL
SAP Sales Cloud
SAP Store
Sage 100
Salesforce
Salesforce Agentforce Marketing
Shopify

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/customer-consent.html

Company Facts

Organization Name

PossibleNOW

Date Founded

2000

Company Location

United States

Company Website

www.possiblenow.com/products/mypreferences/

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

Data Privacy Management

Access Control
CCPA Compliance
Consent Management
Data Mapping
GDPR Compliance
Incident Management
PIA / DPIA
Policy Management
Risk Management
Sensitive Data Identification

Categories and Features

Consent Management Platforms

Additional Users / Permissions
Automatic Cookie-Blocking
CCPA Compliance
CMS Integration
Cookie Crawling
Design/Branding Customization
Fingerprinting
GDPR Compliance
IAB Compliance
Reporting / Analytics
Responsive Design
Subdomains Compatibility
Tag Manager Integration
Whitelabel Solution

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