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What is SAP Marketing Cloud?

Enable clients to take charge of their journey with the powerful features of SAP Marketing Cloud, ensuring that your CRM goals are achieved. Boost your revenue by giving customers the freedom to browse, engage, and make purchases at their convenience. Enhance the productivity of your marketing team by leveraging in-depth insights into customer preferences and needs. Combine experiential and operational data to form a cohesive and detailed understanding of your audience. Eliminate organizational silos to fully capitalize on the wealth of customer information available to you. Gain a more profound comprehension of customer motivations to anticipate their behaviors and choices. Swiftly identify emerging trends and discover niche segments of your customer base to effectively customize your marketing strategies. Foster customer loyalty and build meaningful connections through enhanced insights and greater responsiveness. Utilize real-time business intelligence for quick assessments and confident decision-making across the organization, while simultaneously boosting customer satisfaction and refining your marketing efforts. This approach not only enhances the experiences of your customers but also strategically positions your business for long-term success and resilience in a competitive market. By adopting these practices, you will significantly improve your organization's adaptability and responsiveness to changing customer needs.

What is Heatclix?

Harness sophisticated tools to conduct an in-depth analysis of your website, allowing you to understand your visitors better and identify the exact moments when potential sales, customers, or leads are slipping away. Each visitor leaves a digital trail that reveals their online activities, enabling you to track their journey through your site comprehensively. By integrating thermal imaging and utilizing heat maps, you can revisit these interactions long after they occur, providing an exceptionally detailed overview of your prospects and clients. Dive into the complexities of human interest to assess which topics capture your audience's attention the most. A scroll map offers immediate insights into how far users engage with your content, highlighting what captures their interest effectively. Additionally, the visitor pathways are stored for a duration of up to three months, allowing Heatclix to retain your data for a more extensive analysis. This feature enables you to conduct thorough studies over time, positioning you as an astute observer of your website and significantly enhancing the overall experience for your customers. By leveraging this critical data, you can refine your tactics, thereby boosting both user engagement and conversion rates. Ultimately, the insights gained from these analyses can transform your website into a more effective tool for attracting and retaining customers.

Media

Media

Integrations Supported

Bluecore
CELUM
Cloud4Wi
Digistore24
Drupal
Inxmail
Joomla!
Knak
NetSuite
PrestaShop
SAP Sales Cloud
SAP Store
Salesforce
Spreadmind
Thrive Market
Weebly
Wix
WordPress
Yotpo
Zoho CRM

Integrations Supported

Bluecore
CELUM
Cloud4Wi
Digistore24
Drupal
Inxmail
Joomla!
Knak
NetSuite
PrestaShop
SAP Sales Cloud
SAP Store
Salesforce
Spreadmind
Thrive Market
Weebly
Wix
WordPress
Yotpo
Zoho CRM

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$27 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/crm/marketing.html

Company Facts

Organization Name

Heatclix

Company Website

heatclix.de/

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Customer Data Platforms (CDP)

Behavioral Analytics
Campaign Management
Customer Profiles
Customer Segmentation
Data Integration
Data Matching
GDPR Compliance
Personalization
Predictive Modeling

Lead Generation

Contact Discovery
Contact Import/Export
Lead Capture
Lead Database Integration
Lead Nurturing
Lead Scoring
Lead Segmentation
Pipeline Management
Prospecting Tools
Visitor Identification

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

MRM

Activity Planning
Analytics / ROI Tracking
Approval Workflow
Brand Management
Budgeting & Forecasting
Content Management
Digital Asset Management
Expense Management
Marketing Calendar
Strategic Planning

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

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