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What is SAP Trade Promotion Management?

Increase revenue, volume, and profitability through an all-encompassing trade management strategy. Equip sales leaders in the consumer goods sector to effectively oversee trade promotion planning and execution, making use of advanced trade management analytics while engaging in comprehensive customer business planning with SAP Trade Management. Utilize our integrated tool for customer business planning to improve planning accuracy, quickly spot any deviations from established plans, and address these discrepancies with enhanced efficiency. Combine insights from both manufacturers and retailers to facilitate effective communication and negotiation with customers using their preferred language. Achieve seamless integration of volume, margin, assortment, promotion, and financial planning while ensuring that deductions align with promotional invoices to streamline the clearance process. Maintain vigilant oversight of promotional details and accruals, offer a centralized system for claims reconciliation, and guarantee real-time visibility into payment and funding responsibilities, ultimately creating a more efficient trade management experience. Furthermore, this comprehensive methodology not only simplifies operational processes but also significantly boosts collaboration among all parties engaged in trade management, leading to improved outcomes for everyone involved.

What is IMA360?

By modifying on-invoice prices, on-invoice incentives, and off-invoice commissions, companies can enhance their profit margins. IMA360 specializes in the optimization, budgeting, and implementation of pricing strategies alongside off-invoice modifications. Additionally, it leverages historical data to generate future sales forecasts and develop strategies that navigate competitive environments, factoring in elements like price sensitivity and inventory levels. Utilizing this framework, the system can assess and recommend the most advantageous pricing by taking into account relevant off-invoice adjustments for both customers and products. Recognizing that each business faces distinct challenges, IMA360 dedicates time to comprehend the specific data, processes, and cultural nuances of each organization, as well as their competitive positioning. This thorough understanding enables businesses to incorporate their unique attributes, or "secret sauce," into tailored solutions that yield measurable results. In collaboration, these features provide immediate insights into profitability specific to individual deals, facilitating smoother customer quotations and contract negotiations. To promote clarity and efficiency across the organization, all teams will have access to the same data points, fostering a unified approach to decision-making. Ultimately, IMA360's deep comprehension of a company's internal dynamics empowers it to deliver the most effective solutions.

Media

Media

Integrations Supported

Acumatica Cloud ERP
Infor Distribution SX.e
Microsoft Dynamics 365 Business Central
NetSuite
SAP ERP
SAP Joule
Sage 300
Salesforce

Integrations Supported

Acumatica Cloud ERP
Infor Distribution SX.e
Microsoft Dynamics 365 Business Central
NetSuite
SAP ERP
SAP Joule
Sage 300
Salesforce

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SAP

Date Founded

1972

Company Location

Germany

Company Website

www.sap.com/products/trade-management.html

Company Facts

Organization Name

IMA360

Date Founded

2020

Company Location

United States

Company Website

www.IMA360.com

Categories and Features

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

Categories and Features

Demand Planning

Capacity Planning
Data Visualization
Historical Reporting
Inventory Optimization
Planned vs Actual Tracking
Product Introduction Planning
Promotions Management
Replenishment Management
Sales Forecasting
Supply Forecasting

Pricing Optimization

Channel Analysis
Competing Product Analysis
Forecasting
Market Analysis
Multi-Store Management
Price List Management
Price Optimization Automation
Pricing Analytics
Profitability Analysis
Scenario Planning

Revenue Intelligence

Actionable Insights
Alerts / Notifications
CRM Interactions
Call Scoring
Conversation Intelligence
Dashboard
Email/Message Interactions
Market Intelligence
Phone Call Interactions
Pipeline Visibility
Sales Coaching
Video Call Interactions

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

Trade Promotion Management

Analytics / ROI Tracking
Approval Workflow
Budgeting & Forecasting
Claims Management
Competitor Analysis
Compliance Management
Customer Management
Discount Management
Pricing Optimization
Promotion Calendar
Settlement Management
Trade Agreement Management

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