SAS Business Intelligence vs. BrandMap® 10

Make sure that reliable information is delivered to those in need by independently integrating and revealing data. Develop and share engaging reports while fostering your curiosity with intuitive analytics tools. Monitor key metrics diligently so that you can swiftly identify the root causes of any emerging issues and respond appropriately. Quickly gain insights through automated analyses enhanced by machine learning, complemented by clear natural language explanations. Explore all relevant data visually, enabling you to rapidly uncover hidden relationships. Striking visuals help in quickly grasping the insights provided by the data. The interactive visualizations, driven by analytics, are presented in a way that is easy for everyone to understand. No matter your level of expertise, you can confidently address complex inquiries. Seamlessly analyze, create, and share your results while trusting your instincts, all without needing to involve IT experts. This methodology empowers individuals to take control of their own analytical processes, fostering a more data-driven culture in the organization. By making analytics accessible to everyone, you pave the way for innovative solutions and informed decision-making.

Researchers globally opt for this software due to its intuitive interface that facilitates rapid analysis and the creation of visually appealing biplots, correspondence maps, and MCA layouts. This 64-bit application is compatible with both MAC and PC platforms. The Brand Projector I functionally displays and computes essential characteristics for brand repositioning on a visual map. Meanwhile, Brand Projector II offers an interactive experience where researchers can adjust attributes and observe how the brand dynamically shifts in relation to the changes made. This combination of features makes the program an invaluable tool for those in the research community.