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Ratings and Reviews 0 Ratings
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What is SHOPT?
While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.
What is ABM Loyalty?
An impactful marketing solution boosts customer interaction, aids in gathering and examining consumer data, and underpins the implementation of promotional strategies. This adaptable cloud-based loyalty program responds efficiently to evolving client reward policies, yielding cost efficiencies and enhancing customer identification on multiple fronts while simultaneously increasing retention rates and expanding critical customer databases. Created to nurture customer allegiance, this flexible program serves a variety of industries, including retail, gas stations, hospitality, beauty services, cinemas, and personalized vendor solutions. It functions from a centralized database that merges client and purchasing details derived from numerous sources, including surveys, websites, and mobile apps. Moreover, it entails pinpointing target demographics alongside their purchasing traits, which leads to the development of customer segments based on common buying patterns and the application of strategies informed by analytical insights from marketing campaigns. By leveraging such extensive data, businesses can effectively customize their marketing strategies and significantly enhance their engagement with customers, ensuring a more personalized experience that resonates with each individual. Ultimately, this approach not only strengthens customer relationships but also drives long-term business growth.
Integrations Supported
Additional information not provided
Integrations Supported
Additional information not provided
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Cierant Corporation
Date Founded
1987
Company Location
United States
Company Website
www.cierant.com/explore/shopt/
Company Facts
Organization Name
ABM Cloud
Company Location
Estonia
Company Website
abmcloud.com/en/abm-soft/loyalty-program-for-clients/
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management