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What is SHOPT?
While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.
What is AiFi OASIS?
Designed for flexibility and expansion, this innovative system adeptly fulfills all retail needs, ranging from providing a seamless shopping experience to offering back-end analytics that boost both efficiency and profitability. AiFi introduces a versatile shopping framework accompanied by multiple entry options, allowing you to create a unique shopping environment for your venue. This combined method allows customers to either check out with a cashier or experience a smooth, checkout-free process made possible through sophisticated computer vision technology. It's crucial to always showcase accurate pricing in the correct areas, as digital labels update in real-time with any changes to your pricing or merchandising strategy. If you already have a comprehensive Inventory Management system in place, that’s excellent! We have a collection of APIs that can be integrated effortlessly with your current systems. By leveraging state-of-the-art computer vision technology, our solution monitors the items that customers choose, return, or buy, while needing fewer cameras compared to competing systems. This pioneering approach to retail technology not only optimizes operations but also significantly elevates the overall experience for customers, ensuring they feel valued and catered to. The result is a shopping environment that fosters customer loyalty and drives repeat business.
Integrations Supported
Panacea
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Cierant Corporation
Date Founded
1987
Company Location
United States
Company Website
www.cierant.com/explore/shopt/
Company Facts
Organization Name
AiFi
Date Founded
2016
Company Location
United States
Company Website
aifi.com/oasis-platform/
Categories and Features
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Categories and Features
Computer Vision
Blob Detection & Analysis
Building Tools
Image Processing
Multiple Image Type Support
Reporting / Analytics Integration
Smart Camera Integration
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management