Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Ratings and Reviews 0 Ratings

Total
ease
features
design
support

This software has no reviews. Be the first to write a review.

Write a Review

Alternatives to Consider

  • Quant Reviews & Ratings
    86 Ratings
    Company Website
  • iPaper Reviews & Ratings
    41 Ratings
    Company Website
  • Shopify Reviews & Ratings
    11,602 Ratings
    Company Website
  • SMS Storetraffic Reviews & Ratings
    114 Ratings
    Company Website
  • Martus Reviews & Ratings
    141 Ratings
    Company Website
  • Propel Reviews & Ratings
    193 Ratings
    Company Website
  • Wallester Reviews & Ratings
    263 Ratings
    Company Website
  • Monarch Money Reviews & Ratings
    5 Ratings
    Company Website
  • Planview Portfolios Reviews & Ratings
    202 Ratings
    Company Website
  • FinOpsly Reviews & Ratings
    3 Ratings
    Company Website

What is SHOPT?

While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.

What is Cognilyze?

Cognilyze was founded on the principle that true personalization involves more than just gathering data or insights commonly associated with personal shopping; it is fundamentally about grasping the deeper motivations that drive consumer behavior. While many retailers can track what items consumers buy, Cognilyze takes a more comprehensive approach by exploring the reasons behind those purchases. By merging psychology with advanced technology, we develop individualized "psychological profiles" for each shopper, which greatly enhances their experience through various channels during their shopping journey. This process starts with "search pages" that intuitively understand the shopper's motivations, enabling personalized recommendations that include new, niche, and cross-category products. Furthermore, we enrich sites with tailored content and employ remarketing and retargeting strategies using customized emails and push notifications aligned with each shopper's psychological profile. Our "Discovery Pages" ultimately surprise and delight shoppers by showcasing unique products that connect with their deeper desires and aspirations, leading to a more fulfilling shopping experience. By prioritizing the emotional dimensions of shopping, we strive to create a bond that extends well beyond simple transactions, fostering lasting customer loyalty. This innovative approach not only transforms the shopping experience but also sets a new standard in the retail industry.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cierant Corporation

Date Founded

1987

Company Location

United States

Company Website

www.cierant.com/explore/shopt/

Company Facts

Organization Name

Cognilyze

Company Location

Israel

Company Website

cognilyze.com/about/

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

eCommerce Personalization

A/B Testing
Abandoned Cart Email
Dynamic Pricing
Offers & Discounts Notifications
Personalized Site Navigation
Product Recommendations
Reporting / Analytics
Social Insights

Popular Alternatives

Popular Alternatives