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What is SHOPT?

While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.

What is Demo Wizard?

Demo Wizard is a platform designed for scheduling and managing in-store demonstrations, specifically catering to brick-and-mortar retailers and teams focused on field marketing management. With rising costs associated with labor, recruitment, and training, it becomes crucial for retailers to consider automation for demo management instead of overlooking this opportunity. Allow Demo Wizard to assist vendors in showcasing their products in your retail locations without overburdening your staff's limited availability. This innovative solution streamlines every aspect of the demo workflow for Consumer Packaged Goods (CPG) Brand Builders and retailers, ensuring that each step is efficiently managed. The scheduling feature empowers emerging brands to expand their field marketing initiatives, increasing their demo count from just a few each month to hundreds with ease. By automating the entire process of in-store demo scheduling and management, Demo Wizard proves beneficial not only for retailers but also for brands and demo agencies alike. Furthermore, it allows all parties to focus on enhancing customer engagement while minimizing the operational strain on employees.

Media

Media

Integrations Supported

Gmail
Microsoft Excel
Microsoft Outlook

Integrations Supported

Gmail
Microsoft Excel
Microsoft Outlook

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

$89 per month
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cierant Corporation

Date Founded

1987

Company Location

United States

Company Website

www.cierant.com/explore/shopt/

Company Facts

Organization Name

Demo Wizard

Date Founded

2014

Company Location

United States

Company Website

demo-wizard.com

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Event Marketing

Audience Segmentation
Campaign Management
Email Marketing
Event Calendar
Landing Pages / Web Forms
Location-Based Marketing
Reporting/Analytics
Social Media Promotion
Surveys & Feedback
Website Management

Marketing Planning

Budgeting & Forecasting
Collaboration
Flowchart
Goal Setting / Tracking
Marketing Calendar
Media Planning
Predictive Analytics
Presentation Tools
Project Tracking
Spend Management

Scheduling

Alerts/Notifications
Appointment Scheduling
Automated Scheduling
Calendar Management
Class Scheduling
Employee Scheduling
Facility Scheduling
Group Scheduling
Interview Scheduling
Meeting Room Booking
Multi-Location
Online Scheduling
Payment Processing
Real-time Scheduling
Reservations
Resource Scheduling
Room Booking Management

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