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What is SHOPT?

While technology has been effectively integrated into trade promotion, retail execution, and other key functions within the consumer packaged goods (CPG) sector to enhance processes and unify insights, the realm of shopper marketing has not yet fully adopted these innovations. Our 2018 Shopper Marketing Optimization Report reveals that an alarming 78% of participants consider their shopper marketing processes to be merely average or worse. This lack of progress in modernization is hindering overall effectiveness, which underscores the importance of Shopper Marketing Optimization (SMO) in driving revenue growth within the CPG industry. To improve your commercial investments, consider implementing a collaborative budgeting tool that allows managers to connect budgets with specific, quantifiable goals, allocate resources across different teams or accounts, and track performance through real-time reports on spending that can be examined at the levels of customer, brand, and category. Such a method promotes collaboration by uniting global teams and agencies around a single, trustworthy source of data. Furthermore, this strategy integrates established techniques and financial analytics into the planning process, ultimately enhancing the impact of marketing initiatives while ensuring the judicious use of resources. By embracing these approaches, organizations can better synchronize their shopper marketing strategies with contemporary demands and expectations, paving the way for a more successful future. Additionally, this alignment will not only enhance operational efficiency but also foster innovation and adaptability in a rapidly changing marketplace.

What is ReadySet VR?

Create and customize your virtual reality retail spaces, modifying everything from the design of the front-end interfaces to the layout of product category displays. Accelerate the launch of your innovation lab by taking advantage of hyper-realistic virtual settings, where models of products, signage, and fixtures can be efficiently organized using ReadySet. Quickly analyze consumer behavior in a cost-effective manner with eye-tracking technology that delivers prompt and accurate insights. This method of conducting virtual reality market research will enable you to formulate effective go-to-market strategies prior to investing in physical assets. By optimizing the innovation workflow, you can swiftly identify in-store solutions that yield exceptional results. Enchant retail collaborators and bring your customer-approved ideas to life through immersive and advanced VR technology alongside teamwork. By applying these strategies, you will not only improve your product lineup but also strengthen your competitive edge in the market, ensuring that your brand remains at the forefront of innovation. Engaging with these cutting-edge tools can foster stronger connections with your target audience and drive business growth.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Cierant Corporation

Date Founded

1987

Company Location

United States

Company Website

www.cierant.com/explore/shopt/

Company Facts

Organization Name

ReadySet

Date Founded

2020

Company Location

United States

Company Website

readysetvr.com

Categories and Features

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

Space Management

Change Management
Design Management
Floor Plans & Maps
For Offices
For Retail
Occupancy Management
Planogramming
Shelf Planning
Space Reservation
Usage Tracking / Analytics

Virtual Reality

Application Development
Augmented / Mixed Reality
Collaboration
Content Creation
Cross-Device Publishing
Drag & Drop
Immersive Training
Process Simulation
Product Visualization
Social Sharing
User Interaction Tracking
Virtual Meetings
Virtual Prototyping

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