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What is SHR Maverick CRM?
In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.
What is Airship?
Airship is a comprehensive customer engagement platform designed to enable users to create, automate, and improve personalized messaging across multiple channels such as push notifications, in-app messages, SMS, email, and mobile wallets. The platform boasts advanced segmentation features and real-time audience development that are influenced by user behaviors and preferences, alongside intuitive Campaign and Journey builders that streamline management across different channels. With built-in AB testing, detailed analytics dashboards, and predictive AI capabilities, users can assess engagement levels, forecast outcomes, and make autonomous adjustments to campaigns, thus boosting retention and conversion rates. Moreover, Airship's SDKs and APIs facilitate the use of rich media, deep linking, and dynamic content, ensuring that users experience relevant interactions, all while the consent management system and data encryption uphold strict privacy compliance. Airship not only caters to lifecycle messaging and transactional alerts but also offers innovative strategies for re-engaging users effectively, thereby equipping businesses with robust tools to connect with their audience at every step of their journey. Ultimately, this enhanced connectivity leads to increased user satisfaction and long-term loyalty, making Airship an invaluable asset for any organization focused on customer engagement.
Integrations Supported
Playable
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
$204.99 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
SHR, Sceptre Hospitality Resources
Date Founded
1987
Company Location
United States
Company Website
shr.global/maverick-customer-relationship-management/
Company Facts
Organization Name
Airship
Date Founded
2002
Company Location
United Kingdom
Company Website
airship.co.uk
