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What is SHR Maverick CRM?
In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.
What is Bookboost?
Maintain round-the-clock accessibility in your communication with guests by incorporating a live chat feature on your hotel’s website, allowing for seamless message exchanges at any hour. With the use of automated messaging, you can ensure that guest inquiries are promptly addressed, whether it's during the day or late at night. Streamline all your messaging channels—such as SMS, Facebook Messenger, email, and WhatsApp—into a single cohesive inbox to enhance efficiency. This consolidation enables quick responses to guest questions, the delegation of tasks among team members, and effective tracking of all interactions. Offer essential, personalized information tailored to each guest’s stay while also utilizing this system as a powerful tool for cross-selling additional services. Effectively segment and manage guest profiles, scheduling customized messages and promotional offers based on criteria like arrival dates and group sizes, which guarantees that you connect with the right guest at the ideal moment. Harness the connectivity provided by your Property Management System (PMS) to deliver a personalized and focused messaging experience for your guests. With this integrated approach, you can easily engage with guests through their preferred messaging platforms instantly. Maintain open lines of communication, and you will likely see a significant increase in guest satisfaction as a result. Ultimately, a responsive and personalized communication strategy will turn guests into loyal patrons.
Integrations Supported
4SUITES
5stelle*
Booking.com
Clock PMS+
Facebook Messenger
LINE
Mews
Oracle Hospitality Reporting and Analytics
Protel Cloud PMS
Rezlynx
Integrations Supported
4SUITES
5stelle*
Booking.com
Clock PMS+
Facebook Messenger
LINE
Mews
Oracle Hospitality Reporting and Analytics
Protel Cloud PMS
Rezlynx
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
€99 per month
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
SHR, Sceptre Hospitality Resources
Date Founded
1987
Company Location
United States
Company Website
shr.global/maverick-customer-relationship-management/
Company Facts
Organization Name
Bookboost
Date Founded
2016
Company Location
Sweden
Company Website
www.bookboost.io