SHR Maverick CRM vs. Experience Hotel

In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.

A growing number of emails are being read on smartphones, while many reservations are finalized on desktop computers, leading to difficulties in accurately assessing the revenue from your email marketing strategies. Fortunately, our state-of-the-art tracking system enables precise monitoring of all bookings generated by your email campaigns, capturing them whether they happen instantly or after a few days and accounting for various devices like tablets or computers. Alarmingly, research indicates that approximately 30% to 40% of travelers fail to report their concerns to your front desk, which can result in a lack of satisfaction and potentially negative online reviews. To combat this issue, we provide a robust database that centralizes individual guest information, making sure that all pertinent details are organized in one location. Furthermore, we implement unique identifiers such as email addresses, phone numbers, and passport numbers to effectively reduce duplicate records. This method not only enhances your insight into guest experiences but also significantly bolsters your capacity to address their needs promptly and efficiently. By streamlining the process of managing guest data, you can foster better relationships with your patrons and improve overall satisfaction rates.