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What is SHR Maverick CRM?
In contrast to many CRM systems that only utilize a limited amount of data from external sources, Maverick enables you to discover, recognize, and reward your most valued guests, no matter where they made their reservations. Hoteliers using Maverick can analyze their online travel agency (OTA) customers with the same level of detail as they do for direct bookings. The sophisticated guest management software aggregates extensive profile data from the Windsurfer® CRS, ensuring that all information is accurately aligned and refined. This meticulous approach allows for the creation of detailed microsegments, which significantly improves the effectiveness of communication strategies aimed at guests. Additionally, Maverick incorporates a user-friendly marketing solution that facilitates email and text messaging campaigns, making management tasks more efficient. The Profile Management tool is essential for sorting and merging guest data sourced from various integrated platforms, providing a holistic view of guest behaviors and preferences. Users also benefit from the ability to define standardized fields and criteria for profile matching and merging, which further enhances the software's capability to deepen their understanding of their audience. Consequently, Maverick emerges as an indispensable tool for optimizing guest interaction and elevating satisfaction levels, making it an essential asset for any hotelier seeking to enhance their customer relationship management. Moreover, its versatility ensures that hoteliers can adapt to evolving market demands while maintaining strong connections with their clientele.
What is Guestware?
Guestware functions as a Software as a Service (SaaS) provider, delivering a cloud-based solution that serves as a cost-effective substitute for traditional on-premise software management. This configuration not only improves deployment flexibility but also considerably lowers overall costs. By utilizing Guestware's management tools, hotel service teams can adeptly address the specific preferences and requests of each guest, thereby ensuring an exceptional experience. The platform automates and organizes staff assignments, allowing for swift resolution of guest inquiries and issues. Moreover, Guestware leverages data analytics to reduce operational expenses while enhancing guest satisfaction. It carefully documents and aggregates all guest-related information and interactions within a single interface. Additionally, it integrates seamlessly with property management systems (PMS) and central reservation systems (CRS), making it easier to serve valued guests. By effectively scheduling and overseeing preventive maintenance tasks, Guestware aids in lowering capital costs for owners and improving facility maintenance to achieve the highest level of guest satisfaction. The extensive features of Guestware empower hotels to uphold superior service standards while optimizing resource management. In a competitive hospitality landscape, such capabilities can be the key differentiator for attracting and retaining guests.
Integrations Supported
INTELITY
Innspire
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
SHR, Sceptre Hospitality Resources
Date Founded
1987
Company Location
United States
Company Website
shr.global/maverick-customer-relationship-management/
Company Facts
Organization Name
Guestware
Date Founded
1990
Company Location
United States
Company Website
www.guestware.com
Categories and Features
Categories and Features
Hospitality Property Management
Built-in Accounting
CRM
Catering
Employee Management
Extended Stay
Front Office Management
GDS / OTA Integration
Group Management
Guest Experience (GEM)
Housekeeping Management
Loyalty Program
Maintenance Management
Marketing Automation
Marketing Management
Multi-Property
Online Booking
Point of Sale (POS)
Reservations Management
Reviews Management
Single Property
Vacation Rental