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What is SK planet DMP?

SKP DMP emerges as the foremost Data Management Platform in Korea, streamlining corporate marketing strategies by adeptly utilizing user data from SK Group. It aggregates anonymized data from more than 94% of its subsidiaries, including prominent entities such as SK Telecom, SK Broadband, STOA, and SKP. With a remarkable inventory of 130 million Advertising IDs and cookie IDs, it tracks user interactions across diverse services ranging from e-commerce to mobile broadcasting. By securing consistent and trustworthy data directly from the exclusive DMP ICT family, which has privileged access to SK Group's information, SKP DMP ensures a commanding competitive advantage. Moreover, the platform organizes demographic and behavioral data into specific Audience segments, customizing it to meet local market demands, which significantly amplifies its effectiveness for marketing campaigns. This meticulous data structuring enhances its relevance and equips businesses with the insights they need to make strategic decisions, ultimately driving growth and innovation in their marketing efforts.

What is MediaMath?

Our all-encompassing demand-side platform (DSP) allows marketers to effectively manage their campaigns across multiple channels, including mobile, display, social media, video, audio, and native advertising, while also offering unique access to our vast global network of high-quality supply sources. With a complete set of tools for executing campaigns, managing creative assets, targeting audiences, and analyzing performance, we empower marketers to move beyond fragmented channel approaches. This strategy significantly boosts consumer engagement and leads to substantial business results from their marketing initiatives. By adopting this integrated approach, marketers can not only simplify their campaign management but also cultivate a cohesive marketing strategy that drives better overall performance.

Media

Media

Integrations Supported

AUDIENCEX
Acxiom InfoBase
Airtory
Bionic for Agencies
Celtra
Criteo Commerce Grid
Cross Pixel
Factori
Hu-manity.co Privacy Experience
Intuizi
Kochava
Lyftrondata
Lytics
PlaceIQ
Retargetly
Rivery
Sharethrough
Spaceback
Telaria

API Availability

API Availability

Pricing Information

Pricing not provided

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Not specified

Training Options

Not specified

Training Options

Not specified

Company Facts

Organization Name

SK planet

Date Founded

2011

Company Location

South Korea

Company Website

www.skpdmp.com/main.php

Company Facts

Organization Name

Infillion

Date Founded

2007

Company Location

United States

Company Website

www.mediamath.com

Categories and Features

Categories and Features

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