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What is SM2?

The SM2 platform is the foundational element of the suite, adept at capturing social data in real-time from a multitude of digital and social media channels across the globe, while also preserving three years of continuous historical data. This powerful tool empowers users to specify the discussions they want to monitor and analyze through its comprehensive search functionalities. Users can take advantage of a wide range of pre-built reports that highlight trends in conversation volume, share of voice among various media formats—including social networks, blogs, news sites, reviews, forums, and message boards—while also offering valuable insights into sentiment, prominent authors, geographic reach, languages, and user demographics such as age and gender. The platform incorporates advanced Boolean search techniques along with efficient ad and spam filtering to yield highly relevant search results. Furthermore, SM2 supports language-specific searches in 48 different languages, significantly broadening its usability. In addition, its ensemble-based sentiment detection algorithm can be customized to capture nuances in customer communication across various languages and industries, thereby providing a more precise and individualized analysis. This adaptability ensures that users obtain the most relevant insights tailored to their specific needs.

What is NielsenIQ Social 360?

Digital Insights offers a comprehensive solution for deriving meaningful insights from diverse data sources by analyzing interactions between consumers and brands, as well as their online search behaviors. In the modern digital environment, consumers participate in a continuous cycle of searching, reading, sharing, and making decisions online. Each business inquiry requires a customized strategy that involves selecting the appropriate data streams, tools, models, and areas of expertise. Through the utilization of Artificial Intelligence to sift through irrelevant details and organize vast amounts of unstructured data, we can gather and analyze significant information that guides strategic business choices. By merging human expertise with AI capabilities, NielsenIQ analysts are skilled at identifying the most critical themes, topics, and keywords vital for understanding consumer engagement. The platform integrates data from social media, search engines, and product reviews, all linked by shared themes and attributes, ultimately revealing insights throughout the consumer journey and deepening the comprehension of market dynamics. This integrated methodology empowers businesses to respond more adeptly to changing consumer behaviors, fostering adaptability in a competitive landscape. As a result, organizations can better align their strategies with the pulse of consumer trends.

Media

Media

Integrations Supported

Additional information not provided

Integrations Supported

Additional information not provided

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Social Data Intelligence

Company Website

socialdataintelligence.com/services/

Company Facts

Organization Name

NielsenIQ

Company Location

United States

Company Website

nielseniq.com/global/en/solutions/nielseniq-social-360/

Categories and Features

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

Categories and Features

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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