SONAR vs. DAT

SONAR is an advanced platform designed for supply chain intelligence and freight market analysis, specifically aimed at supporting logistics professionals in evaluating, monitoring, and forecasting the trends within the global physical economy. It provides a detailed view of the freight market across various geographical tiers—local, state, national, and global—encompassing all modes of transportation including trucking, rail, intermodal, air, and maritime. Key features include SONAR SCI, which offers practical insights that enable shippers, carriers, and third-party logistics providers to minimize costs and improve adherence to route guidelines; Market Dashboard+ for comprehensive multi-lane analysis that aids in bid management and highlights corridor trends; TRAC, which supplies high-frequency and accurate pricing information regarding market fluctuations, rates, and capacity; and Container Atlas, which delivers insights and trends on vessel delays and pricing shifts. The primary aim of SONAR is to enhance market intelligence and transparency across the supply chain ecosystem, which ultimately leads to better decision-making and performance improvements. By equipping users with a robust suite of tools, SONAR ensures they can maneuver the intricate landscape of the freight market with greater efficiency and strategic insight. Such capabilities not only streamline operations but also foster a more responsive supply chain environment.

DAT delivers transformative digital solutions for the freight and logistics landscape, operating platforms such as DAT One—the most expansive truckload freight network in North America—along with DAT iQ, a powerful resource for actionable analytics and freight market intelligence. Their portfolio also features Trucker Tools, which excels in providing shipment tracking and load visibility solutions. A broad spectrum of supply chain stakeholders, from shippers and brokers to carriers, journalists, and industry specialists, count on DAT’s expertise for up-to-the-minute freight trends and market evaluations. With a daily average of close to 700,000 posted loads and a data archive reflecting transactions exceeding $1 trillion, the company supports informed decisions across the industry. Dating back to its inception in 1978 and headquartered in Beaverton, Oregon, DAT forms a core business within Roper Technologies (Nasdaq: ROP), an enterprise recognized on the Nasdaq 100, S&P 500, and Fortune 1000, continuously raising the bar for digital innovation in transportation and supply chain logistics.