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What is SOOMLA?

SOOMLA addresses the information void faced by mobile app publishers who rely on in-app advertising. Our platform empowers app marketers to evaluate user-level ad lifetime value, connect marketing efforts to ad revenue, and effectively target high-value ad users across multiple marketing channels. Additionally, monetization teams can utilize our platform to create a data-informed approach for enhancing their ad inventory. Furthermore, we offer raw data access, allowing the entire organization to make more informed and strategic decisions. This comprehensive solution ultimately drives improved performance and profitability for mobile app publishers.

What is Bonsai?

Bonsai functions as a cloud-based platform dedicated to marketing measurement and automation, providing brands with detailed insights into their marketing performance across multiple channels and allowing them to streamline their growth strategies. By employing advanced algorithms, Bonsai directs advertising platforms like Google and Meta to emphasize clicks that are more likely to result in significant business results rather than merely increasing click numbers, thereby prioritizing valuable interactions based on historical data. The platform also incorporates comprehensive audience analytics that automatically monitors customer journeys in both online and offline environments, enabling segmentation by recency, frequency, monetization (RFM), geography, technology, and user behavior without the need for extra tracking codes. For budget-conscious brands, Bonsai translates insights gained from its marketing mix modeling into actionable, profit-driven budgeting strategies, helping businesses identify areas with declining returns and optimize their expenditures across various channels. This comprehensive methodology not only empowers brands to make data-driven decisions but also enhances their ability to thrive and sustain growth in an increasingly competitive market landscape. By leveraging these innovative features, companies can better align their marketing efforts with their overarching business objectives.

Media

Media

Integrations Supported

Kochava
Singular
TUNE

Integrations Supported

Google
Google Cloud CDN
Google Cloud Marketplace
Meta Ads Manager
Microsoft Advertising

API Availability

API Availability

Pricing Information

$999 per month
https://soomla.com/pricing-integration.html
Free Trial Offered?

Pricing Information

$1500 per month

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

Web-Based Support

Training Options

Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Online Training

Company Facts

Organization Name

SOOMLA

Date Founded

2012

Company Location

Israel

Company Website

soomla.com

Company Facts

Organization Name

Bonsai

Date Founded

2025

Company Location

USA

Company Website

www.bonsaidata.io/platform

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Marketing Analytics

Not specified

Mobile App Analytics

Cohort Analysis
Funnel Analysis
In-App Events Tracking
Revenue Tracking

Performance Testing

Not specified

Categories and Features

Marketing Analytics

Not specified

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