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What is SOOMLA?

SOOMLA addresses the information void faced by mobile app publishers who rely on in-app advertising. Our platform empowers app marketers to evaluate user-level ad lifetime value, connect marketing efforts to ad revenue, and effectively target high-value ad users across multiple marketing channels. Additionally, monetization teams can utilize our platform to create a data-informed approach for enhancing their ad inventory. Furthermore, we offer raw data access, allowing the entire organization to make more informed and strategic decisions. This comprehensive solution ultimately drives improved performance and profitability for mobile app publishers.

What is Easy Monetization?

Yandex provides an all-encompassing solution for app monetization, expertly managing the setup to potentially enhance your ad revenue significantly. The service encompasses the implementation of ad units from multiple advertising networks while also creating a consolidated mediation system. By continuously tracking performance metrics, we can make timely adjustments to improve overall results. We simplify the revenue collection process by aggregating earnings from all networks and offering monthly payouts, thus eliminating the complications associated with minimum payout thresholds for each network. Furthermore, we offer comprehensive support for integrating the SDK into your application and ensure a seamless transition if you are moving from other mediation platforms. Users will enjoy the convenience of a single account that gives them access to all advertising networks and their corresponding statistics, negating the need for multiple registrations or contract negotiations. Our solution supports a wide array of ad formats, such as banners, rewarded videos, interstitial ads, app open ads, and native ads, making it versatile for different app types. In addition, we conduct thorough analyses to pinpoint the most profitable ad networks specifically suited to your target country and region, helping you to fully maximize your earning potential. Thus, with Yandex, the process of monetizing your app is not only efficient but also highly effective, ensuring you reap the benefits of a well-structured strategy.

Media

Media

Integrations Supported

AppLovin
Chartboost
Digital Turbine
Google AdMob
Kochava
Liftoff
Mintegral
Singular
Start.io
TUNE
Tapjoy
ironSource

Integrations Supported

AppLovin
Chartboost
Digital Turbine
Google AdMob
Kochava
Liftoff
Mintegral
Singular
Start.io
TUNE
Tapjoy
ironSource

API Availability

Has API

API Availability

Has API

Pricing Information

$999 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SOOMLA

Date Founded

2012

Company Location

Israel

Company Website

soomla.com

Company Facts

Organization Name

Yandex

Date Founded

2000

Company Location

Russia

Company Website

ads.yandex.com/easy/

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Mobile App Analytics

A/B Testing
Channel Attribution
Cohort Analysis
Funnel Analysis
In-App Events Tracking
Push Notifications
Retention Tracking
Revenue Tracking
Uninstall Tracking

Performance Testing

API Testing
Benchmarking
Cross Browser Testing
Debugging
Historical Reporting
Load Testing
Mobile Testing
Parallel Testing
Regression Testing
UI Testing
Web Testing

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

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