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What is SOOMLA?

SOOMLA addresses the information void faced by mobile app publishers who rely on in-app advertising. Our platform empowers app marketers to evaluate user-level ad lifetime value, connect marketing efforts to ad revenue, and effectively target high-value ad users across multiple marketing channels. Additionally, monetization teams can utilize our platform to create a data-informed approach for enhancing their ad inventory. Furthermore, we offer raw data access, allowing the entire organization to make more informed and strategic decisions. This comprehensive solution ultimately drives improved performance and profitability for mobile app publishers.

What is MobileAction?

Apple Ads Partner | Growth partner of apps building app store marketing with AI, automation and expertise Founded in 2013 in San Francisco, MobileAction is a pioneer in app analytics and a growth partner for apps and games, focused on organic and paid user acquisition. Recognized as the go-to platform for app marketers aiming to rank in the top charts on the App Store and the Google Play Store, MobileAction supports scalable growth across acquisition channels. As an official Apple Ads Partner since 2020, MobileAction offers automation, optimization, research, and monitoring capabilities that simplify campaign management and help identify high-impact opportunities. Part of InMobi Advertising since 2026, MobileAction operates as a dedicated platform for app store marketing. With data on 140M+ ad creatives, 6M+ keywords, 5M+ apps, 100K+ publishers, and 700K+ advertisers, MobileAction equips marketers with the intelligence needed to manage and improve app store marketing performance.

Media

Media

Integrations Supported

Kochava
Singular
TUNE

Integrations Supported

Kochava
Singular
Adjust
Airbridge
App Store
Apple Search Ads
AppsFlyer
Branch
Google Play
Slack

API Availability

API Availability

Pricing Information

$999 per month
https://soomla.com/pricing-integration.html
Free Trial Offered?

Pricing Information

$15
MobileAction offers different plans for companies at all levels.
Free Version
Free Trial Offered?

Supported Platforms

SaaS
Windows
Mac

Supported Platforms

SaaS

Customer Service / Support

Standard Support

Customer Service / Support

24 Hour Support
Web-Based Support

Training Options

Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

SOOMLA

Date Founded

2012

Company Location

Israel

Company Website

soomla.com

Company Facts

Organization Name

MobileAction

Date Founded

2013

Company Location

United States

Company Website

www.mobileaction.co

Categories and Features

App Monetization

Banner Ads
Data Monetization
Dynamic Product Ads
Native Ads
Playable Ads
Rich Media Ads
Sponsorships
Subscriptions
Video Ads

Marketing Analytics

Not specified

Mobile App Analytics

Cohort Analysis
Funnel Analysis
In-App Events Tracking
Revenue Tracking

Performance Testing

Not specified

Categories and Features

Ad Intelligence

Not specified

App Store Optimization (ASO)

App Store Localization
Benchmarking
Competitor Monitoring
Keyword Research Tools
Rank Tracking
Reporting / Analytics
Reviews Management

Campaign Management

Channel Management
Event Triggered Actions
Multi-Campaign

Keyword Research

Not specified

Mobile App Analytics

Channel Attribution
Cohort Analysis
In-App Events Tracking
Retention Tracking
Revenue Tracking

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