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What is STR?

Data-driven solutions that bolster your business potential are at the forefront of our approach. Our global data and analytics offerings set industry standards for the hospitality field, supporting your strategic choices through valuable insights into market trends and competitive environments. By analyzing performance metrics, you can uncover vital competitive intelligence and assess patterns in market performance and profitability. Leveraging consumer surveys and comprehensive market research enables you to deepen your understanding of your clientele, competitors, and the broader destination landscape. Furthermore, insights related to supply and development pipelines keep you updated in an ever-evolving market. With customized expert analyses and projections tailored to your specific sector, you will be well-prepared to tackle future challenges, ensuring you maintain a leading edge in the industry. This proactive approach to data utilization not only enhances your decision-making but also fosters long-term growth and resilience.

What is KPI6?

KPI6 is a comprehensive Software as a Service Suite utilized by brands and media agencies to gain a deeper understanding of their customer base, pinpoint their requirements, segment their audience, and craft effective marketing strategies. By analyzing a diverse range of user-generated content alongside unsolicited data sources such as social media, web panels, open data, and online reviews, it offers invaluable strategic insights essential for fostering innovation, evaluating opportunities, engaging in strategic planning, and enhancing segmentation and creative development. Each individual possesses distinct traits that can significantly advantage a brand or industry, making these characteristics invaluable assets for your organization. It is essential for your leadership team to focus on strategic management and planning instead of getting bogged down in interpreting conversations or creating user profiles. Your organization needs tailored solutions that not only perform these tasks but also conduct the necessary research to inform decision-making and drive growth. In this way, KPI6 empowers companies to leverage their unique insights effectively and stay ahead in a competitive marketplace.

Media

Media

Integrations Supported

Cendyn CMS
Cendyn Guestrev
Cendyn Loyalty
Cendyn Revintel
Hotellab
Inn-Flow
Juyo Analytics
RMS Cloud

Integrations Supported

Google Data Studio
Tableau

API Availability

API Availability

Has API

Pricing Information

Pricing not provided

Pricing Information

$15,000 based on usage
quarterly, semestral, annual license.

Supported Platforms

SaaS

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
Chromebook
Linux

Customer Service / Support

Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

STR

Date Founded

1985

Company Location

United States

Company Website

str.com

Company Facts

Organization Name

KPI6.com

Date Founded

2016

Company Location

Italy

Company Website

kpi6.com

Categories and Features

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis

Market Research

Benchmarking
Data Management
Email / Online
Panel Management
Paper-Based
Phone-Based
Sample Management
Statistical Analysis

Categories and Features

Audience Intelligence

AI / Machine Learning
Audience Segmentation
Competitive Intelligence
Content Tracking
Data Visualization
Data-Driven Insights
Filters / Search
Image Recognition
Sentiment Analysis
Social Listening
Social Media Analytics
Trend Tracking

Competitive Intelligence

Alerts/Notifications
Benchmarking
Competing Product Analysis
Keyword Tracking
Social Media Monitoring
Trend Analysis

Market Research

Benchmarking
Panel Management
Statistical Analysis

Natural Language Processing

Named Entity Recognition

Social Media Analytics Tools

Competitor Monitoring
Customizable Reports
Engagement Tracking
Multi-Channel Data Collection

Social Media Monitoring

Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking

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