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What is Sailthru?

We have already established ourselves as the top choice among your competitors. Sailthru by Marigold is distinguished as the most innovative platform for email, web, and mobile solutions available today. It effortlessly meets all your email needs. You can manage everything related to your email—from campaigns to triggered messages and transactional communications—using a single, dependable system. Our Audience Builder simplifies audience segmentation, while the Email Composer lets you design beautiful emails with ease, eliminating the need for any HTML or CSS knowledge. Sailthru is celebrated as one of the largest and fastest email dispatchers in the world. We invite you to put us to the test; we are prepared to rise to the challenge. What makes Sailthru’s personalization truly exceptional is its distinctive methodology. Rather than merely masking segmentation strategies as 'personalized,' our proprietary algorithms facilitate authentic personalization on an individual basis across your emails, website, and mobile apps. This unique capability is powered by our leading-edge customer profiles. In practical terms, this enables you to send 5 million individualized emails to 5 million unique customers, demonstrating the power of automation and customized communication. With Sailthru, opportunities are boundless, ensuring that each customer feels distinctly appreciated. Furthermore, our commitment to innovation ensures that you remain at the forefront of email marketing trends, allowing you to continuously engage your audience in meaningful ways.

What is Oracle Responsys?

Marketing organizations have the opportunity to leverage a cohesive platform that effectively manages and synchronizes every customer interaction across multiple channels, such as email, mobile, social media, display ads, and online environments. Chief Marketing Officers (CMOs) from various industries are equipped with the necessary tools to deliver exceptional customer experiences throughout all marketing activities and every stage of the customer journey. By converting data from multiple sources into actionable insights, businesses can develop highly targeted audience segments and allow customers to influence their forthcoming experiences through near real-time interactions. With Oracle Responsys, marketing teams are provided with vital resources to deliver the relevant and engaging experiences that customers anticipate across a variety of devices and channels. Even with technological advancements, email marketers still face challenges in effectively utilizing customer data for personalized campaigns, sustaining ongoing engagement, and integrating email marketing strategies across diverse channels. Furthermore, Oracle Responsys is distinguished by its award-winning email marketing capabilities, ensuring marketers can forge meaningful connections with their audience. By harnessing these integrated features, organizations can refine their marketing strategies, cultivate stronger customer relationships, and ultimately drive better business outcomes. This comprehensive approach not only addresses existing challenges but also positions companies to thrive in an increasingly competitive landscape.

Media

Media

Integrations Supported

Blotout
BlueConic
BlueVenn
Causal
Cyclr
LeadsBridge
LoginRadius
Lytics
Meltano
Taxi for Email
Acquia CDP
Bizintel360
Burst SMS
Fivetran
FunMobility DXP
Grouparoo
RebelMouse
SmarterHQ
Syntasa
Zephr

Integrations Supported

Blotout
BlueConic
BlueVenn
Causal
Cyclr
LeadsBridge
LoginRadius
Lytics
Meltano
Taxi for Email
Acquia CDP
Bizintel360
Burst SMS
Fivetran
FunMobility DXP
Grouparoo
RebelMouse
SmarterHQ
Syntasa
Zephr

API Availability

Has API

API Availability

Has API

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Marigold

Date Founded

2017

Company Location

United States

Company Website

www.sailthru.com

Company Facts

Organization Name

Oracle

Date Founded

1977

Company Location

United States

Company Website

www.oracle.com/marketingcloud/products/cross-channel-orchestration/

Categories and Features

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Personalization

A/B Testing
Abandoned Cart Saver
Account Based Marketing
Behavioral Targeting
Campaign Segmentation
Content Analytics
Contextual Targeting
Customer Profiles
Experience Management
Recommendation Engine
Website Personalization

Categories and Features

Campaign Management

Channel Management
Contact Database
Email Marketing
Event Triggered Actions
Lead Management
Multi-Campaign

Email Marketing

A/B Testing
Artificial Intelligence
Auto-Responders
CAN SPAM Compliance
Customer Surveys
Drip Campaigns
Dynamic Content
Event Triggered Email
Image Library
Landing Pages/Web Forms
Mailing List Management
Mobile Optimized Emails
Reporting/Analytics
Subscriber Management
Template Management
WYSIWYG Email Editor

Marketing Analytics

A/B Testing
Campaign Management
Channel Attribution
Customer Journey Mapping
Dashboard
Performance Metrics
Predictive Analytics
ROI Tracking
Social Media Metrics
Website Analytics

Marketing Automation

A/B Testing
Analytics / ROI Tracking
Artificial Intelligence
Content / Blogging Platform
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages / Web Forms
Lead Scoring
Sales Intelligence
Search Marketing
Segmentation
Social Marketing
Website Visitor Tracking

Mobile Marketing

Channel Attribution
Contextual Targeting
Coupons
Email Marketing
Engagement Monitoring
In-App Marketing
Location-Based Marketing
Push Notifications
Text Messaging
Text-to-Win

Social Media Marketing

Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling

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