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What is Sales Scheme Management Software?

The 1Channel Sales Scheme Management Software equips businesses with essential tools to systematically coordinate and oversee trade promotions across multiple brands, product categories, SKUs, retail locations, and sales channels. Administrators are empowered to create schemes that detail offer conditions, eligibility requirements, and expiration dates, with options to assign these schemes either one at a time or in bulk through spreadsheet uploads. Field teams and promoters can conveniently access relevant promotions using a mobile application, while distributors can view critical promotions when placing orders. The system supports a variety of promotional types, such as value-based, volume-based, and free-goods offers, and includes workflows for obtaining approvals, managing overlaps, checking eligibility, and providing comprehensive reports on redemptions, sales performance, and return on investment. It is specifically designed for businesses in the FMCG and CPG industries, as well as consumer-durable brands, retailers, trade-marketing and sales teams, and channel partners who require management of promotions within their distribution networks. Moreover, the cloud-based plans are compatible with both Android and iOS devices, and pricing varies based on the selected features, the number of users, and the deployment model chosen. In essence, this software solution is engineered to enhance promotional activities, guaranteeing efficiency and effectiveness in engaging target markets while also adapting to the evolving landscape of digital sales management.

What is C-Smart?

Gain a thorough understanding of the financial repercussions associated with trade promotions and identify methods for more efficient resource allocation. For leading consumer goods companies, managing trade promotions often constitutes the second largest expenditure, typically exceeding 15% of total revenue. Unfortunately, many organizations struggle to effectively measure the return on investment for these promotional efforts. Cognizant provides tailored solutions to tackle this challenge. To accurately model effectiveness, it is crucial to analyze data from multiple sources, such as point-of-sale systems, syndicated data providers, and internal sales, marketing, and operational information. Our consulting services in trade promotions management (TPM) and trade promotions optimization (TPO), along with our expertise in process re-engineering and solution selection, empower you to systematically evaluate ROI, which leads to more informed decisions in the future. Moreover, Cognizant has introduced C-Smart, an innovative analytics tool crafted for brand management and category management teams in consumer goods companies, providing actionable insights into various factors, including the effectiveness of new product launches, brand positioning within different categories, promotional success, and competitive analysis. Utilizing these insights not only enhances strategic planning but also propels companies toward achieving more profitable results. Ultimately, embracing a data-driven approach can significantly transform how organizations manage their trade promotions and optimize their financial performance.

Media

Media

Integrations Supported

WhatsApp

Integrations Supported

API Availability

API Availability

Pricing Information

Month-to-month and annual plans are available; annual billing is promoted as discounted. Pricing is customized according to scheme types, users, workflows and channel configuration.

Pricing Information

Pricing not provided

Supported Platforms

SaaS
Android
iPhone
iPad

Supported Platforms

Android
iPhone
iPad

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub

Training Options

Documentation Hub

Company Facts

Organization Name

1Channel

Date Founded

2014

Company Location

India

Company Website

www.1channel.co

Company Facts

Organization Name

Cognizant

Date Founded

1994

Company Location

United States

Company Website

www.cognizant.com/consumer-goods-technology-solutions/trade-promotions-management

Categories and Features

Categories and Features

Brand Management

Not specified

Category Management

Not specified

Trade Promotion Management

Competitor Analysis

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