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What is Salesforce Agentforce Consumer Goods?
Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.
What is Aforza?
Aforza offers a comprehensive suite of cloud and mobile applications specifically designed for Consumer Packaged Goods (CPG) companies, focusing on enhancing profitability across various roles, markets, categories, and distribution channels. By leveraging the powerful infrastructures of Salesforce and Google Cloud, Aforza ensures continuous innovation with three major updates each year, emphasizing scalability and security for larger organizations. The platform successfully connects planning with execution, boosting profitability through features such as trade promotion management, revenue growth management, key account management, retail execution, distributor management, telesales, B2B commerce, photo automation, and advanced analytics & insights. Moreover, Aforza has introduced Vertical AI, referred to as Ava, which serves as a commercial excellence coach that improves team productivity and aids in making better-informed decisions across different scenarios. The flexibility of the platform also allows for tailored customizations to meet unique business needs, leading to project completion times being reduced by 30% while requiring 50% less effort. In addition, with these advanced capabilities, Aforza is positioned as a significant contributor to enhancing efficiency and fostering growth within the CPG industry, making it an invaluable partner for businesses aiming to optimize their operations.
Integrations Supported
Salesforce
Cleo Integration Cloud
Collate
Google Cloud Platform
Integrations Supported
Salesforce
Cleo Integration Cloud
Collate
Google Cloud Platform
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Salesforce
Date Founded
1999
Company Location
United States
Company Website
www.salesforce.com/consumer-goods/cloud/
Company Facts
Organization Name
Aforza
Date Founded
2019
Company Location
United States
Company Website
aforza.com
Categories and Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Categories and Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion