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What is Salesforce Agentforce Consumer Goods?
Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.
What is Glimpse?
Glimpse is a cutting-edge platform that leverages artificial intelligence specifically for consumer packaged goods (CPG) brands, aiming to simplify and automate crucial back-office retail tasks such as deductions management, revenue recovery, and cash application. By consolidating both structured and unstructured data from a variety of sources, including retailer portals, emails, PDFs, and ERP systems, it establishes a centralized hub that acts as the definitive source of truth for financial operations. Through this integrated framework, Glimpse utilizes advanced AI agents trained on a wealth of CPG transaction data to autonomously gather, categorize, and validate deductions, as well as identify root problems and challenge unjust claims across all retail partners. This platform transforms what are often viewed as mere operational costs into a significant revenue recovery channel by systematically reclaiming lost funds while improving trade visibility. Moreover, it enhances cash application processes by accurately matching incoming payments to their respective invoices, managing complex remittances, and ensuring the precision of accounts receivable, thus boosting overall financial productivity. By taking on the intricacies of back-office operations, Glimpse ultimately allows CPG brands to concentrate on their growth strategies and core business objectives. As a result, the platform not only aids in financial management but also fosters a more transparent relationship between manufacturers and retailers.
Integrations Supported
Amazon
Cleo Integration Cloud
Collate
Salesforce
Target
UNIFI
Walmart
Integrations Supported
Amazon
Cleo Integration Cloud
Collate
Salesforce
Target
UNIFI
Walmart
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Salesforce
Date Founded
1999
Company Location
United States
Company Website
www.salesforce.com/consumer-goods/cloud/
Company Facts
Organization Name
Glimpse
Company Location
United States
Company Website
www.tryglimpse.com
Categories and Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management