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What is Salesforce Agentforce Consumer Goods?

Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.

What is Kuona?

Immediate access to and visualization of extensive data enhances sales forecasting and identifies priority opportunities. By leveraging demand forecasts, the suggested product assortment can be optimized for each point-of-sale. Utilizing artificial intelligence facilitates the generation of insights while also streamlining pricing and promotional strategies. Additionally, automated, real-time monitoring of prices and market promotions is implemented. Kuona employs neural networks to achieve predictions with an impressive accuracy rate exceeding 97%. The system conducts millions of iterations and scenario analyses to refine its outputs. Furthermore, Kuona seamlessly integrates data extraction processes, leading to automated final recommendations, which encompass the creation of visualization dashboards and the prioritization of sales forecasts. This comprehensive approach ensures that businesses can make informed decisions based on real-time data insights.

Media

Media

Integrations Supported

Cleo Integration Cloud
Collate
Salesforce

Integrations Supported

API Availability

Has API

API Availability

Pricing Information

Pricing not provided
Free Trial Offered?

Pricing Information

Pricing not provided

Supported Platforms

SaaS

Supported Platforms

SaaS

Customer Service / Support

Standard Support
Web-Based Support

Customer Service / Support

Standard Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training

Training Options

Online Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/consumer-goods/cloud/

Company Facts

Organization Name

Kuona

Company Location

United States

Company Website

kuona.ai/

Categories and Features

CPG

Not specified

Retail Execution

AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management

Categories and Features

CPG

Not specified

Pricing Optimization

Not specified

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