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What is Salesforce Agentforce Consumer Goods?
Consumer Goods Cloud is a purpose-built CRM solution tailored to the unique needs of consumer packaged goods companies. Built on Salesforce’s unified platform, it combines AI, analytics, and workflow automation to align planning and execution across the entire organization. The platform connects B2B retail operations and B2C consumer engagement into a single data-driven ecosystem. Sales teams can accelerate deal cycles with guided selling, opportunity tracking, and consolidated account insights. Customer business planning tools allow companies to manage baseline forecasts, volume targets, and trade investments within one structured framework. Trade promotion management provides a Gantt-style calendar view, scenario planning, and funds tracking to optimize promotional effectiveness. Field teams are equipped with mobile visit planning, task management, and retail execution capabilities to ensure flawless in-store performance. Offline functionality ensures productivity continues regardless of connectivity. Service teams can enhance satisfaction through automated omni-channel case routing and integrated service dashboards. Embedded AI agents deliver predictive insights and next-best-action recommendations across every function. Seamless integrations with data platforms and analytics tools provide deeper intelligence for smarter decisions. Consumer Goods Cloud enables brands to collaborate more effectively with channel partners, reduce inefficiencies, and drive sustainable, profitable growth.
What is Modus Planning?
Our platform merges the strengths of a powerful system with the flexibility of a spreadsheet, facilitating the effortless integration of data across different departments. Modus provides a data architecture that is real-time, consistent, and scalable, which allows for prompt responses to your business needs. A cloud-based approach is crucial for promoting collaboration and data integration among multiple teams within an organization. Features such as change logs, snapshots, and alerts keep you updated on shifting forecasts, reducing uncertainty. The objective is to create a collection of applications that optimize, enhance, and synchronize the go-to-market strategies for consumer brands. Every action a brand undertakes is interconnected, highlighting the necessity of comprehensive planning. To achieve our goals, Modus has been designed to meet the varied requirements of all departments, as isolated solutions fall short of delivering the widespread impact needed for success. By ensuring that the sales strategy guides the demand and trade plans, you can maintain smooth operations. This entails detailed sales planning at the retailer level and the management of new product launches, promotional initiatives, product discontinuations, and sales expenditures. With this cohesive strategy, brands can more adeptly maneuver through the intricacies of market dynamics, ultimately leading to better decision-making and enhanced performance. This integrated framework not only streamlines processes but also fosters a culture of collaboration across teams, enabling brands to thrive in competitive landscapes.
API Availability
Has API
API Availability
Has API
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Pricing Information
Pricing not provided.
Free Trial Offered?
Free Version
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Supported Platforms
SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Customer Service / Support
Standard Support
24 Hour Support
Web-Based Support
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Training Options
Documentation Hub
Webinars
Online Training
On-Site Training
Company Facts
Organization Name
Salesforce
Date Founded
1999
Company Location
United States
Company Website
www.salesforce.com/consumer-goods/cloud/
Company Facts
Organization Name
Modus Planning
Date Founded
2015
Company Location
United States
Company Website
www.modusplanning.com
Categories and Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion
Retail Execution
AI / Image Recognition
Collaboration Tools
Data Collection
Inspection
Pricing / Placement Optimization
Product Education
Product Promotion Strategy
Retail Site Audit
Workforce Management
Categories and Features
CPG
Customer Management
Electronic Data Interchange
Financial Accounting
Forecast / Demand Planning
Inventory Management
Lot Tracking
Pricing Management
Shopper Marketing
Trade Promotion