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What is Salesforce Agentforce Media?

Agentforce Media is Salesforce’s comprehensive CRM solution designed for the media and entertainment industry. Previously known as Media Cloud, it leverages Agentforce AI to connect audience, advertiser, and operational data across a unified ecosystem. The platform enables companies to streamline advertising sales, subscription services, and customer engagement. With prebuilt industry workflows and a customizable data model, organizations can simplify complex media processes. AI-driven insights help optimize campaign performance and forecast revenue opportunities. Advertising Sales Management tools support proposal generation, CPQ, and order fulfillment in one integrated system. Subscriber Lifecycle Management enhances personalization and reduces churn through predictive analytics. Media companies can launch and monetize B2C and B2B services more efficiently. Integration with Salesforce products like Marketing Cloud, Service Cloud, Data 360, and MuleSoft ensures seamless data activation. Automation capabilities lower operating costs while improving team productivity. Real-time dashboards provide visibility into sales pipelines and audience behavior. Agentforce Media empowers media enterprises to modernize operations and maximize monetization in an increasingly digital marketplace.

What is Operative.One?

Are you struggling to optimize yield across different channels, create effective inventory and pricing strategies, and improve your tracking and billing systems? These components are critical for the success of any advertising business. Acknowledging this demand, Operative has developed the Operative Digital Platform, specifically designed to integrate with your existing operations while steering you toward your future goals. While the idea of transitioning may seem overwhelming, Operative ensures you can be fully functional in just 8 weeks, thanks to our dedicated automation tools for migration and a dependable, scalable implementation process. There’s no need to postpone evaluating your post-DSM environment; you can move to your new platform ahead of the deadline, which will facilitate reporting and optimize processes throughout your organization. Operative has a proven track record of assisting clients in achieving substantial returns on investment by leveraging the Operative.One® platform to efficiently manage their digital advertising operations, ensuring that your business is prepared for both current and future challenges. By opting for Operative, you not only enhance your operational efficiency but also equip your business to excel in a constantly changing marketplace. This partnership enables you to focus on your core business while we handle the complexities of digital advertising management.

Media

Media

Integrations Supported

Salesforce
CloudHub
Criteo Commerce Yield
Google Ad Manager
Oracle PeopleSoft
PubMatic
Salesforce Agentforce Marketing
Salesforce Data 360

Integrations Supported

Salesforce
CloudHub
Criteo Commerce Yield
Google Ad Manager
Oracle PeopleSoft
PubMatic
Salesforce Agentforce Marketing
Salesforce Data 360

API Availability

Has API

API Availability

Has API

Pricing Information

$325 per month
Free Trial Offered?
Free Version

Pricing Information

Pricing not provided.
Free Trial Offered?
Free Version

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Supported Platforms

SaaS
Android
iPhone
iPad
Windows
Mac
On-Prem
Chromebook
Linux

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Customer Service / Support

Standard Support
24 Hour Support
Web-Based Support

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Training Options

Documentation Hub
Webinars
Online Training
On-Site Training

Company Facts

Organization Name

Salesforce

Date Founded

1999

Company Location

United States

Company Website

www.salesforce.com/media/cloud/

Company Facts

Organization Name

Operative

Date Founded

2000

Company Location

United States

Company Website

www.operative.com/operative-one/

Categories and Features

CRM

Calendar/Reminder System
Call Logging
Document Storage
Email Marketing
Internal Chat Integration
Lead Scoring
Marketing Automation Integration
Mobile Access
Quotes / Proposals
Segmentation
Social Media Integration
Task Management
Territory Management

Categories and Features

Revenue Management

Competitor Analysis
Dynamic Pricing
For Airlines
For Hospitality Industry
Forecasting
Inventory Control
Price Optimization
Recommendation Engine
Yield Management

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